Think you make too much for financial aid? Think again.

Most scholarships and aid actually go to high-income families—but colleges won’t tell you. They’d rather you shut up and write the check.

Join my free webinar, “How to Print Scholarships on Demand,” and I’ll show you how to slash your tuition bill by 56% or more, even if you think you can't possibly qualify for any type of aid.

Live on Wednesday, March 5
Register here:  https://event.webinarjam.com/channel/lockwood-workshop

When you attend this free workshop, you’ll discover:
Why paying full price is for suckers (And why most people who do are clueless)
The secret formula colleges use to decide how much to gouge you
How to turn an empty, "Where's the beef??" award letter into a cash offer, only a little bit of groveling required

You have nothing to lose by attending this free workshop...

...except tens of thousands of dollarinos in tuition!

I hope to see you there!

Learn more...

- Andy "Here's The Beef" Lockwood

P...

I just wanted to make sure you saw this because we're all busy and things can easily slip through the cracks.  

The clock is ticking.

At MIDNIGHT, this "Early Action Scholarship" deal is gone.

After tonight:
No more $3,495 pricing—tuition jumps back to $5,995
No more extra seats—we will shut the door
No more last-minute begging for an extension—I can’t and won’t make exceptions (hey, that's how college works: no Early Decision extensions, no FAFSA deadline re-do's)

So at this point, the real question is:

Are you willing to roll the dice? Are you really OK taking...

The risk that your child’s essays won’t be strong enough to land an acceptance?
The risk that they’ll lose out on a five-figure merit scholarship because they weren’t positioned for aid correctly?
The risk that when decisions come out, they’ll be staring at rejection letters… while their friends celebrate?

Or…

Do you take action now, lock in your seat, and make sure your child has every advantage possible?

...

I have good news and bad news for you!

The good news:

You still have a few hours left to grab one of the last seats in the College Application Edge Bootcamp at the $3,495 discounted price.

The bad news?

This offer slinks out of the room in a few short hours.

If you wait any longer, you’ll have two choices:
Pay full price later ($5,995) like the families who missed this deal.
Try to “DIY” this process… and hope for the best.

Personally, I wouldn’t gamble my kid’s future on hope.

And I KNOW you don’t want to be sitting in the kitchen in August, September, October and maybe all the way through December, screaming at your kid to finish their applications before the Early Decision, Early Action and Regular Decision deadlines.

Do yourself and your kid a favor, preserve your relationship during the most stressful, high-stakes period of their young lives. Make the smart move today.

 Head on over here to get all the details and grab your seat before the promo disappears.

Learn m...

Are you rolling the dice on your child’s college future?

Be honest.

Because right now, some parents are making the fatal mistake of “waiting to see how things go.” They think:

"We’ll just see how junior year plays out…”

"Maybe we’ll get our guidance counselor to help in the fall…”

"We’ll worry about scholarships later…”

And then suddenly, it’s October. Deadlines are weeks away. Their child’s essays are a disaster.  Or, worse: unwritten.

And by then? It’s too late.

Every year, I get panicked emails from parents BEGGING me to step in at the last minute.

"Andy, is there ANY way we can get help now?? I should have called you last spring."

And I have to say no—because at that point, there’s only so much we can do: we're maxed out with students, unable to squeeze anyone else in, at any price (oh, the stories I could tell.  Such entitlement out there! :)

You can prevent this easily avoidable, self-sabotaging situation RIGHT NOW.. And pat yourself on the back for taking care of this...

Every year, parents come out of the word work and call the office in full-blown panic mode, after their child gets rejected from every single college they dreamed of.

They're stunned, because at the time they applied, hey thought: "Our kid has great grades! Wonderful extracurriculars! Leadership! They’ll be fine!"

They weren’t fine.

Because good grades, good scores and being secretary of National Honor Society aren’t enough, these days.

The game has changed since you and I applied to college. The college admissions process is barely recognizable, compared to the way things were in ancient times (the Eighties and Nineties). Unrecognizable and ridiculous.

If you want your child to:

Get into a top-tier and "best fit" school, not just settle for any college that takes her

Unlock massive amounts of merit scholarships that other families never even hear about

Avoid the stress, the scrambling, the last-minute disasters in the college application process

…then they need a bulletpro...

Let’s cut to the quick.

Admissions officers barely read your child’s application.

I know, that sounds harsh. But let’s get real:

Your child is just one of maybe 50,000 applicants—all with great grades, strong test scores, and leadership positions.  And “Passion Projects” (possibly the most annoying term in college admissions today – yuck!)

Admissions officers are drowning. They have thousands of essays and applications to get through on an aggressive timeline.

They spend an average of six minutes on each application before making a decision.

Six. Freaking. Minutes.

That’s how long they’ll spend analyzIng:
The transcript
Recommendation letters
The personal statement
The supplemental essays
Extracurriculars

And if your child’s application doesn’t immediately stand out, and telegraph the VALUE that she will bring to the college community...

It’s GAME OVER.

So, let me ask you…

If I sat your child down right now and asked, “Why should a college choose YOU?”...

…Could the...

Just when you thought test-optional was here to stay… colleges are FLIPPING THE SCRIPT.

Top universities are REINSTATING SAT & ACT requirements.
Merit scholarships? You'll NEED high test scores to get your hands on that lettuce!
Numerous state programs are demanding scores for merit aid.

Bottom line? You can't blow off the SAT or ACT.

If your teen doesn’t take these tests seriously, they’re falling behind. And let’s be real—college admissions is only getting MORE competitive.

Tomorrow, Thursday, February 20 at 8PM EST, we’re hosting a LIVE, no-cost, peel-back-the-curtain and tell-all webinar on the latest SAT & ACT changes and how to "weaponize" high scores for college acceptances and BIG TIME scholarship money.

It's called The Future of the SAT and ACT - What You Need to Know Now.

Spots are limited – don’t let your kid be left in the dust.

 Reserve your spot NOW before it’s too late!

ENROLL

- Andy "Don''t Test Me" Lockwood

P.S.  Please pass this along to anybody who cou...

In just a few short hours (depending on when you're reading this), the special $200 "scholarship" (discount) on The Art of The College Deal disappears.

(Coupon code APPEAL200).

This is your last chance to:
Get a personal review and edit of your appeal letter
Use our proven strategies and templates to craft the most persuasive argument possible so that you get more financial aid than you were offered initially
Avoid making a $9,800 mistake

If you don’t act, you’ll always wonder: Could I have gotten more?

Could I have made her dream school affordable?

Why did I think that selling a kidney was a good way to pay for college?

It’s time to stop wondering – stop REGRETTING –  and start doing, baby.

Hop on over and jump in before midnight, or miss out on this golden opportunity!

Your child’s – and your – future is too important to roll the dice on.

Here's where to take care of business.

Use the code APPEAL200 to claim your instant scholarship (discount) of 200 smackers!

SIG...

I get it—college is overwhelming. I have three kids in college myself!

But I wanted to remind you about the promo deal to help you get MORE aid and scholarships than you were offered by your colleges: The Art of the College Deal (coupon code APPEAL200).

if you let this pass you by, your child might not be able to go to the school she worked so hard to get into.

Colleges are BUSINESSES. They don't always give you their highest and best offer out of the gate.  Why should they, or any business, charge less, voluntarily?

Any business except those that are more pure than the driven snow, that is. Businesses like Lockwood College Prep that offer you a whopping $200 off an incredibly helpful, valuable service!

Hah. I'm being a tad sarcastic. But all kidding aside, I really DO want to help you comfortably afford college for your kiddos. That's why I'm bending over backwards to get this into your hands and running this special promo.

You have 48 hours to claim your $200 instant "scholars...

It's me, Andy, again, with another fun fact about financial aid and scholarships:

Colleges are deliberately vague about financial aid. Ever notice that they never publish a "recipe" for scholarships?

As in, "If you have a GPA of X, and SATs of Y, you'll get the Super Duper Chancellor's Presidential VIP Scholarship of $25,000."

You won't find specific information like that on 99% of the college websites out there.

But then, once you GET a financial aid or scholarship award, things won't necessarily get more clear.

Instead, they make it confusing so you don’t notice when they leave money off the table.

You might miss it at first, but as you tally up the actual, free money (grants and scholarships) offer, compared to the actual COST of college, you might be left scratching your head and wondering,

“Where’s the beef?” 

That’s why I created the "Art of the College Deal" Financial Aid Negotiation and Appeals Training.

I’ll walk you through exactly how to decode your award letter, s...