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How to Get Into Your "Dream College" Without Lying, Bribing or Photoshopping

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Discover how to obtain an almost unfair (legal!) advantage to get into a top college...

...that actually pays off, post-college - at "wholesale" prices...even if you think you can't possibly qualify for anything!

If the ridiculous, allegedly criminal behavior by Felicity Huffman and Lori Loughlin has taught us anything, it's what we really want:   our kids to be be happy and successful, in LIFE.

Sure, hiring someone to correct your ACT or bribing a college coach to recruit your kid is a smidge aggressive, but, as a parent of four myself, I understand the impulse to give our kids an edge.

But where most parents  - and guidance counselors, for that matter - miss the mark is on the overemphasis on the four years of college.

In our experience, that artificial sliver of a young adult's existence is not nearly as important as the next 40-50 years post-college.

Lockwood College Prep is a college advising firm, but our focus is different, and not right for everybody.

We help select college-bound children and families figure out where to apply and what to major in to succeed during and AFTER college, "position" themselves to get into their Dream Colleges, and qualify for amazing, generous amounts of financial aid and scholarships.

Our team is comprised of former college admissions officers from elite colleges, former Ivy League and "Little Ivy" League athletes and students.

Our services include college advising, financial aid and scholarship consulting and financial aid forms preparation, SAT and ACT prep and more.

To our knowledge, we are the only game in town to combine and unify these interrelated disciplines under one roof.

We are not licensed financial advisers, and do not sell financial products and earn commissions.

Program fees range from $1,700 to more than $20,000, depending on the scope of services and when a family starts with us (e.g. 9th grade vs 11th).  99% of families are in the middle somewhere.

If you are interested in having a complimentary, casual - but informative - conversation about working together to create a winning college plan, you can book a call below.  All we ask is that you watch our "Case Studies" presentation on that appointment booking page, to get a feel for our approach and whether you think it could work for you.

(Note:  there may be a several day or 1-2 week wait, because we're a small shop with limited availability to take on new clients.   If the link to our booking page doesn't work, it's because we filled our capacity and stopped taking on clients for the near future.)

Merit Aid / Financial Aid "Secrets"

Big announcement:  I'm paying off all of your kid's student loans (did you hear?)!

Kidding!  The screenshot is hilarious, though, isn't it? 🙂

However, I've got something even better:  I'll teach you how to AVOID needlessly overpaying for college, even if you think, No way!  We can't qualify for anything!  

Watch this webinar, where you will discover how to SLASH your college costs by 52.4% or more, no matter what you earn.


Once the pandemic is over and we're back in the clear -- yes, it WILL end -- we'll be back with live, local educational and frequently entertaining workshops for parents of college-bound teens, who are stressed out and confused about the college application and financial aid process, and don't know where to start!

In the meantime, you can attend one of our upcoming webinars:

>>>>>>>Admissions & Scholarship "Secrets" Webinar

This educational class will cut through the clutter and help you create a winning college game plan for choosing a college list, getting in and affording it without mortgaging your home or retirement up to the eyeballs!  You will discover:

  • WARNING - did your CPA or "Financial Guy" tell you where to save for college?  He may have sabotaged your eligibility for aid (but you might be able to fix things at the 11th hour)!
  • The strange reason an expensive “high sticker price” private college can actually cost LESS than a “cheaper” state university
  • The TRUTH about what admissions officers from competitive colleges want to see in a candidate (hint:  it's not just about grades and scores, and doesn't involve paying a tutor to take your SAT for you!)
  • How to negotiate with a college after a stingy scholarship or financial aid offer
  • Business owners/self-employed - unique advantages, deadly traps
  • 4.5 legal “loopholes” that can save you thousands
  • Divorced/separated families - which parent should file, how to deal with a Deadbeat (uncooperative) ex, more
  • The "look back" periods for the FAFSA and CSS Profile
  • Your "burning" questions - fire away!

Note:  the information you'll receive is NOT the same old, same old you'll hear from your guidance counselor or at your high school's "College Night.

The speaker is agenda-free, blunt and definitely NOT politically correct.  Easily offended parents may attend at their own risk!


Get every last dollar of financial aid and scholarships you deserve - and never blow a deadline - with our fast, easy and stress-free forms preparation service.

Expert preparation of your FAFSA, CSS Profile, Business Supplement and all other forms required by your colleges. (NOTE:  many colleges require these forms to be considered for merit-based aid.)


From the minute I walked in your door for the first time, I felt an enormous weight had been lifted off me. Thank you for all that you have done to help me and my precious girls.

-Beth Freeman Marcus, Scottsdale, Arizona

It was literally a huge relief knowing that there was help out there and you guided us step by step.  You saved me tens of thousands of dollars that will enable me to lose a little less sleep.

Thanks for your help, guidance and for always being there when I had dozens of questions.

Sincerely yours,

-Michael Levy, Roslyn New York

You are the BEST! HARVARD 2021!!!!

-Alec Fischthal, Long Island, NY
(Admitted to Harvard)


Andy and Pearl: Thank you so much!  I am so excited about my acceptance to Yale and I couldn't have done it without all your help on my application.  

I appreciate all your help during the application process.

-Greta B, Long Island, New York
(Admitted to Yale)


Please thank Andy Lockwood for his wonderful presentation at our recent Board Meeting.  We found it very informative and helpful.

Lisa Edelblum

President, Roslyn High School Parent Faculty Association

I met with you  - you told me that you couldn't help me and not to waste my money.  That's when I knew you were an honest guy!

Anthony DiBattista, New Hyde Park, NY

Bestsellers by Andy Lockwood

He "wrote the book" - literally - on financial aid (and admissions, and essays, and more!)

Financial Aid Blockbuster Best Seller

Tips for high income and "forgotten middle" class families to slash college costs by 52.4% or more...

...even if they think, No WAY can families like us EVER qualify for anything!

Discover the inconvenient truth about the 529, which savings penalize you more than others, more.


NEW Scandal-Free College Admissions Book

Psst!  You wearing a wire?  Good.

Get an almost unfair edge over your competitor-applicants!  From Long Island's greatest, unindicted college advisor -  insider secrets on how to multiply your odds of getting into your Dream College without donating to a fake charity, paying off a proctor or other unsavory tactics!


How to Write a Kick *SS Essay

How to write a college essay so compelling that admissions officers crawl naked over broken glass to admit your child!

Straight from the gut, candid interview with a former admissions officer from one of the most elite colleges in the country, on what "they" are REALLY looking for in a college essay.

And what NOT to write 🙂

Free Report For Parents Who Saved In The "Wrong" Places

Our latest report that details the inconvenient truth about the 529 and other college savings vehicles that may have SABOTAGED your eligibility for grants and scholarships...and what to do about it if you did!

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Your Kid:  Our Project!

For parents of rising seniors afflicted by a sinking pit-in-stomach feeling about the inevitable tension from yelling and threatening your son or daughter all summer to get their college applications D-O-N-E...

Here's how to transform yourself from college success!

Enroll them in our intensive bootcamp-style summer workshops to complete the college essay and applications BEFORE they head back to school! 

Not for the worthless and weak.

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New: The College Planning Edge Podcast

Blunt, non-politically correct opinion and advice about college admissions, scholarships, crazy parents, deceptive colleges, more!

Premium Services

We offer premium one-on-one consulting services for select families who are ready to invest in a mentoring and coaching relationship.

Space limited, by application only.

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Pareles cornell rep text

I know a lot of college planners who promise results but don't deliver.  In your case,  I got real results.

- Dr. Dennis O'Hara

Superintendent, Hauppauge School District

My son is going to a top college on monies he received totally from Andy's involvement.  He looked me in the eye and told me...'I get my clients five times the amount of their investment.  HE WASN'T KIDDING!!!  Best money I ever spent.

Scott Sanders, Long Beach, NY

I saw Andy's ad I was impressed with his knowledge of the whole financial aid process and very happy with the service he provides.

Initially, I thought I was just going to get financial aid advice but Andy helped us with a lot more than that.  He spoke about camps Alexis should attend to showcase her talents, the sports resume to send out to colleges, sports DVD, the essays she should be writing, internships and just so many other little details that I just didn't think about.  His rolodex is filled with the right connections that Lexi needed for the college process.  He helped us market our daughter.

I think it would be worth your time to meet with Andy.

Thank you,

Karen Greene, Glen Head, New York

I needed someone to bounce ideas off of for the essays, it was great to have you.  I knew my English teachers could not help me.  Thank you!

- Julia Petrini, Brown University

I don't know where to begin. Our financial aid packages are just now starting to come in and each one is better than the next.  Just today Boston University gave is $40,000.  Rob and I had no idea how were were possibly going to afford to send our girls to college.  Thanks to your knowledge of filing and the FAFSA and CSS form, and your strategic positioning of our finances, we're now comfortable in knowing we are getting the most out of the system and will be able to put our girls through college.  Thank you Andy!  You made this process so easy and, dare I say, downright helped us afford our kids' dream schools.  Thank goodness you know all the loopholes.

Very truly yours,

Stephanie and Rob Salzbank, Port Washington, NY

Dear Andy

I finally have a moment to thank you for all your help this year.  I know that my circumstances are unusual.  You pushed me outside of my comfort zone in order to financially benefit.  And it worked!  If you weren't beside me cheering me on, I would not have had the courage to approach the financial aid department at Syracuse - twice!  You have been great throughout this experience.  

Thanks again,

Diane, Business Owner

Dear Andy,

I wanted to thank you for all the help you have given me regarding my son Robert's financial planning for college.

You were an enormous help when I had problems with the FAFSA and eventually the appeal to SUNY Albany.

Your professionalism and patience is what makes you and your business so successful.

I am going to recommend you to all my friends so they can put their mind at ease and not have to worry about undertaking this daunting process alone!


Sabrina Ferrara, Hauppauge, NY

Andy Lockwood and Staff

Dear Mr. Lockwood,

I would like to thank Andy and his staff, and provide affirmation that Andy’s program works and is proven to be successful.  Entering into our journey regarding how we will possibly be able to fund an annual expense of $30K plus is an overwhelming mental experience.  The typical family needs guidance and direction from a qualified individual and Andy is the person to do just that.  Andy provided mental relief and was able to provide a strategy when completing the necessary details for the FAFSA.  Andy provided clear cut direction based on his knowledge and awareness of financial aid available to most families regardless of financial status.  Andy personally engagement in the process regarding the submission of the documents to the educational institutions of choice and provided an estimate of financial aid so there that there was an expectation, which allows for a family to plan accordingly.  Due to Andy’s experience and knowledge regarding available financial aid, the process of developing a plan to support my son’s financial needs for his college education was actual a pleasant experience and not one of hardship and despair.

Once again thanks, Andy to you and your staff and the continued support in making this process a rewarding experience.

We have recommended your firm to a number of our family friends and we are grateful that we were able to have the opportunity to work closely with you on this very important milestone in my son’s next step in life.

Most Sincerely

Sean Cunningham, Belleville, NJ


We want to thank you and Pearl for all your hard work handling our daughter’s financial aid forms and advising us on the issues surrounding college admission.  You simplified an often complex process and took a huge load off of our shoulders.  While we should have listened to your advice regarding early decision, we were pleased with the increase in financial aid afforded to us.  We look forward to your counsel in the years ahead for all three of our college bound children. It’s great working with you both.

Jeanne & Gary Lofgren, Westbury, NY

The Weston High School PTO hosted Andy for an extremely informative and entertaining seminar on the best-kept secrets of securing the ideal financial aid package.

Weston is home to a high income parent population and most walked away not just pleased but astonished that they could, in fact, qualify for financial aid!

The PTO received terrific feedback and we are looking forward to having Andy back next year  -- kudos to Andy for a job well done!

Lisa Bigelow

Vice President, Weston (Connecticut) High School PTO

My library page told me her dad attended and said you were very good, better than the guy that had come here last year, {local business man).  I also just got off the phone with a parent that called and thanked me for running your program.  She said she and the other parents got a lot of good information and that you were a wonderful speaker and very animated.  I told her I would make an effort to have you come back in the spring!

High marks indeed!

Thank you again!

Linda Meglio

Young Adult Librarian, Greenlawn Public Library

...My daughter's long and incongruent "wish list" quickly evolved into ten schools -three in-state and seven out of state , two back ups," the core choices and one stretch school. She was confident and focused as she plunged into the applications. With your guidance, she wrote some terrific essays and completed all ten on time. While all of this was going on you magically expedited the FAFSA and other financial paperwork to all the schools taking that burden and administrative nightmare off our shoulders.

The proof of your program was she was accepted at seven Top 100 schools four of which were out of state, waitlisted at two out of states and was only declined at the "stretch" school, Georgetown. As it turned out, the first school to reply was the one she finally chose but that was only decided once we had all the offers in hand. Every single school made very generous scholarship offers and we ended up choosing a Top 30 school that offered 95% of the total cost of attendance, 70% of which was free money!

We look forward to the next 4 years and our next child knowing that we have the College Planners on our team. Thanks again, Andy and Pete - it has been a pleasure working with you.


Tom Browne, Weston, Florida

Hello Andy,

How are you doing? I have some good news!!! U Miami's Office of Financial aid finally revised Farley’s fafsa and financial aid package and gave us more money. I went from receiving 4,600 to receiving 13,730 and they also sent 4,000 back to my sallie mae loan. I’m so happy!! Thank you soo much!!!

Filberta LeTang, Miami, Florida

Thank you for your guidance during this process.  You and Pearl made it very easy.

Alan Karul, Plainview, New York

Thanks again for all your help - whenever I have a chance to speak to friends who have children with college ahead  I recommend your services.


Frank Brecher, Commack, New York

David was accepted at his first-choice school and we did indeed receive a very generous aid award, with no student loans required first year.

Thanks for your advice and for the information we received through your counseling, your book and the various online resources.

John Rivior, Huntington Station, New York

Hi Andy:

Two things that I have learned over the years:

  1.    Hiring a specialist to assist you in navigating stuff you are not an expert in (you are a specialist as am I.  I am coming to you for your expertise in the arena of colleges  - you do that every day, you are an expert.  Companies come to me to place their catastrophic risks- where I am an expert).  I apply this in my business and personal life.
  2.    Referral Business is my lifeline.  If I do a good job for one guy he tells someone else.  My best new business sources are from referrals and people who  have done business with me in the past. So yes, if you do a good job for me I will brag to my friends about it.

I will admit that I was a little skeptical at first but awfully glad that we engaged your services I know that we have a ways to go but the first blush looks really great. [EDITOR'S NOTE:  Kelly received an $96,000 scholarship offer from one of her two top choice schools.]

I sincerely appreciate you engaging Kelly, I wanted her to be the one to take the lead and responsibility for her own destiny. Having her accountable to someone else besides her Mom (and Dad) was a motivating factor. She was happy to have completed her essay over the summer and gotten an early leg up on the application process. Some of her friends have not even completed essays yet never mind applying to colleges.

Have a great Thanksgiving you and Pearl and the kids!

Theresa Lally, Syosset, New York

We used Andy for the applications and essays. The whole thing was overwhelming, don't try this on your own!  We will be back with our younger daughter.

- Joe Iannone, Owner, Avellino's Pizzeria

Garden City, NY

Nicole is at her dream school, got her Presidential Scholarship - $25K! Thank you for all your help.  I always recommend you to my friends. You and your team played a great role during that painful process.  Thank god it's over lol!

- Elina Kazakevich, Staten Island NY

Thank you for all your help throughout the entire challenging process, esp. with the applications and essays!

-Victorien Jakobsen, Vassar College

We are now working with Andy for the second time after he provided tremendous assistance with my eldest daughter. He recommended several schools that had excellent programs in connection with my daughter's major and then we worked those schools against each other resulting in a full tuition merit scholarship (plus a few thousand extra towards room/board) - at a major national university! If you add up the merit awards she was offered over the four years of attendance, she hit the million dollar mark (from 11 schools). He truly proved that this whole college admissions game is a business and if you know how to play the game, the schools will pay more - especially the schools that compete against each other for students in certain programs. (Andy made sure we kept detailed records and copies of all merit award letters to use as leverage between schools and we learned that the various undergraduate colleges within a university often have their own merit money to lure students beyond the advertised awards).

That knowledge, coupled with his excellent programs for test prep, essay workshops, etc. were invaluable and made the entire process bearable. Hopefully we will be as successful with our youngest.

Gerald Chiariello, Esq, Glen Cove, NY

Referred by trusted friends, we reached out to Andy Lockwood for advice for our son. Andy was wonderful and engaging but more than that his years of experience was clearly evident. He didn’t sugar coat anything. He was a straight-shooter and it was refreshing after the phone calls with other college advisors. Andy suggested a face-to-face meeting to meet our son, who, in the 5th grade, was diagnosed with a learning disability. Although an excellent student, determined and bright, learning for him comes with challenges. Andy suggested that we set up a time to talk with Marissa. It was critical to us that that we connect our son to a professional who understood the way in which he learns best so that the ACT test wasn’t viewed by him as something he could achieve. At that meeting, Marissa briefly explained her approach but more importantly asked questions and listened. Marissa, wanted to know and understand everything about our son - - his work ethic, his grades, his extracurricular activities, the disability, when he was diagnosed, symptoms. She requested any written documentation that we obtained from his medical/educational assessments so she could delve deeper and have greater insight to benefit our son. Marissa, the student learning her new subject, our son. Over the course of three months, she and our son met each week. She taught him an array of English and math concepts and test-taking strategies all the while boosting his confidence with each and every session. She was his teacher, his partner and his cheerleader. And boy, did he perform well! His diagnostic score was very low. No one ever imagined that he would score 11 points higher on the first take of his ACT. We are SO grateful to Andy and Marissa. Fortunate doesn’t begin to describe it. The experience for our son and for us as parents was exceptional. Although I write this testimonial, the best recommendation I can provide will be future referrals. Why wouldn’t I want our friends and family to be as lucky as we were with Andy and Marissa. We will share the love!
-Mollena Fabricant, New York, NY
kevin martin stanford

Madam Pearl and Soothsayin' Andy Predict What's In Store For College-Bound Families in 2020

Which colleges will be "hot?"  Which "not?"  Which ones will roll out the red carpet with generous, fat, juicy scholarships?  Which ones will "stiff" you?  it's all revealed in this broadcast.