Discover How To Multiply Odds Of Admission To Your Dream College
- And Pay “Wholesale” Prices - Even If You Think
“Families Like Us Never Qualify For Anything!"

College Success, Without The Stress!

We help college-bound children and families figure out where to apply and what to major in, "position" themselves to get into their Dream Colleges, and qualify for staggering amounts of financial aid and scholarships!  Families start with us as early as 9th grade, services include college essays and application coaching, financial aid forms preparation, ACT and SAT tutoring and more.

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How To Multiply Odds Of Admission To Your “Dream College And Qualify for Thousands In Fat, Juicy Scholarships

Free webinar reveals insider “secrets” of how anyone can triple their odds of admission to their top choice colleges


Live, local educational (occasionally) entertaining workshops for parents of college-bound teens, who are stressed out and confused about the college application and financial aid process, and don't know where to start!

This workshop will cut through the clutter and help you create a winning college game plan for choosing a college list, getting in and affording it without mortgaging your home or retirement up to the eyeballs!  You will discover:

  • WARNING - did your CPA or "Financial Guy" tell you where to save for college?  He may have sabotaged your eligibility for aid (but you might be able to fix things at the 11th hour)!
  • The strange reason an expensive “high sticker price” private college can actually cost LESS than a “cheaper” state university
  • The TRUTH about what admissions officers from competitive colleges want to see in a candidate (hint:  it's not just about grades and scores!)
  • How to negotiate with a college after a stingy scholarship or financial aid offer
  • Business owners/self-employed - unique advantages, deadly traps
  • 4.5 legal “loopholes” that can save you thousands
  • Divorced/separated families - which parent should file, how to deal with a Deadbeat (uncooperative) ex, more
  • The "look back" periods for the FAFSA and CSS Profile
  • Your "burning" questions - fire away!

Note:  the speaker is agenda-free, blunt and definitely NOT politically correct.  Easily offended parents may attend at their own risk!

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Get every last dollar of financial aid and scholarships you deserve - and never blow a deadline - with our fast, easy and stress-free forms preparation service.

Expert preparation of your FAFSA, CSS Profile, Business Supplement and all other forms required by your colleges. 

Webinar: 10 DEADLY Financial Aid Mistakes...And How To Avoid Them!

Undead college advisors reveal $250,000 in DEADLY, self-sabotaging financial aid mistakes parents make each and every year...that the colleges and federal government hope you never learn! How to obtain staggering tuition discounts and qualify for tens of thousands in scholarships and grants...even if you think Families like us NEVER get anything! .Tips for business owners, divorced families, how to negotiate with a college after its so-called "final offer," more!  

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How To Pay “Wholesale” For College

Discover how “Forgotten Middle Class” families can slash college costs by 49.1%, even if they think Why bother, financial aid isn't for families like us! (Andy’s first Best Selling Book.) 


Higher scores = better odds of admission and fat, juicy scholarships!  Free video report reveals the “Fatal Five” errors that can RUIN your ACT and SAT scores. Watch this report before you take your next test.

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Free Report For Parents Who Saved In The "Wrong" Places

Our latest report that details the inconvenient truth about the 529 and other college savings vehicles that may have SABOTAGED your eligibility for grants and scholarships...and what to do about it if you did!


For do-it-yourselfers:  Our tested and proven system to get into and pay wholesale prices for - your child’s “Dream Colleges.” The same advice we give our premier, private clients, but for a fraction of the price.

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Your Kid:  Our Project!

For parents of rising seniors afflicted by a sinking pit-in-stomach feeling about the inevitable tension from yelling and threatening your son or daughter all summer do get their college applications...

Here's how to transform yourself from stress into college success:

Enroll them in our intensive bootcamp-style summer workshops to complete the college essay and applications BEFORE they head back to school! 

Not for the worthless and weak.


New: The College Planning Edge Podcast

Blunt, non-politically correct opinion and advice about college admissions, scholarships, crazy parents, deceptive colleges, more!

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Premium Services

We offer premium one-on-one consulting services for select families who are ready to invest in a mentoring and coaching relationship. 

Space limited, by application only.


From the minute I walked in your door for the first time, I felt an enormous weight had been lifted off me. Thank you for all that you have done to help me and my precious girls.

-Beth Freeman Marcus, Scottsdale, Arizona

It was literally a huge relief knowing that there was help out there and you guided us step by step.  You saved me tens of thousands of dollars that will enable me to lose a little less sleep.

Thanks for your help, guidance and for always being there when I had dozens of questions.

Sincerely yours,

-Michael Levy, Roslyn New York

You are the BEST! HARVARD 2021!!!!

-Alec Fischthal, Long Island, NY
(Admitted to Harvard)


Andy and Pearl: Thank you so much!  I am so excited about my acceptance to Yale and I couldn't have done it without all your help on my application.  

I appreciate all your help during the application process.

-Greta B, Long Island, New York
(Admitted to Yale)


Please thank Andy Lockwood for his wonderful presentation at our recent Board Meeting.  We found it very informative and helpful.

Lisa Edelblum

President, Roslyn High School Parent Faculty Association

I met with you  - you told me that you couldn't help me and not to waste my money.  That's when I knew you were an honest guy!

Anthony DiBattista, New Hyde Park, NY

I know a lot of college planners who promise results but don't deliver.  In your case,  I got real results.

- Dr. Dennis O'Hara

Superintendent, Hauppauge School District

Just spoke to a Cornell admissions person to thank her. She said this was an incredibly competitive year for Cornell ED and that we had exceptional applications and that we should be particularly proud. Guess who made all of this possible? We are so grateful to you.  So much of the application was based on your sound advice.  Thanks again!

-Julie Pareles, Hewlett, New York

My son is going to a top college on monies he received totally from Andy's involvement.  He looked me in the eye and told me...'I get my clients five times the amount of their investment.  HE WASN'T KIDDING!!!  Best money I ever spent.

Scott Sanders, Long Beach, NY

I saw Andy's ad I was impressed with his knowledge of the whole financial aid process and very happy with the service he provides.

Initially, I thought I was just going to get financial aid advice but Andy helped us with a lot more than that.  He spoke about camps Alexis should attend to showcase her talents, the sports resume to send out to colleges, sports DVD, the essays she should be writing, internships and just so many other little details that I just didn't think about.  His rolodex is filled with the right connections that Lexi needed for the college process.  He helped us market our daughter.

I think it would be worth your time to meet with Andy.

Thank you,

Karen Greene, Glen Head, New York

I needed someone to bounce ideas off of for the essays, it was great to have you.  I knew my English teachers could not help me.  Thank you!

- Julia Petrini, Brown University

I don't know where to begin. Our financial aid packages are just now starting to come in and each one is better than the next.  Just today Boston University gave is $40,000.  Rob and I had no idea how were were possibly going to afford to send our girls to college.  Thanks to your knowledge of filing and the FAFSA and CSS form, and your strategic positioning of our finances, we're now comfortable in knowing we are getting the most out of the system and will be able to put our girls through college.  Thank you Andy!  You made this process so easy and, dare I say, downright helped us afford our kids' dream schools.  Thank goodness you know all the loopholes.

Very truly yours,

Stephanie and Rob Salzbank, Port Washington, NY

Dear Andy

I finally have a moment to thank you for all your help this year.  I know that my circumstances are unusual.  You pushed me outside of my comfort zone in order to financially benefit.  And it worked!  If you weren't beside me cheering me on, I would not have had the courage to approach the financial aid department at Syracuse - twice!  You have been great throughout this experience.  

Thanks again,

Diane, Business Owner

Dear Andy,

I wanted to thank you for all the help you have given me regarding my son Robert's financial planning for college.

You were an enormous help when I had problems with the FAFSA and eventually the appeal to SUNY Albany.

Your professionalism and patience is what makes you and your business so successful.

I am going to recommend you to all my friends so they can put their mind at ease and not have to worry about undertaking this daunting process alone!


Sabrina Ferrara, Hauppauge, NY

Andy Lockwood and Staff

Dear Mr. Lockwood,

I would like to thank Andy and his staff, and provide affirmation that Andy’s program works and is proven to be successful.  Entering into our journey regarding how we will possibly be able to fund an annual expense of $30K plus is an overwhelming mental experience.  The typical family needs guidance and direction from a qualified individual and Andy is the person to do just that.  Andy provided mental relief and was able to provide a strategy when completing the necessary details for the FAFSA.  Andy provided clear cut direction based on his knowledge and awareness of financial aid available to most families regardless of financial status.  Andy personally engagement in the process regarding the submission of the documents to the educational institutions of choice and provided an estimate of financial aid so there that there was an expectation, which allows for a family to plan accordingly.  Due to Andy’s experience and knowledge regarding available financial aid, the process of developing a plan to support my son’s financial needs for his college education was actual a pleasant experience and not one of hardship and despair.

Once again thanks, Andy to you and your staff and the continued support in making this process a rewarding experience.

We have recommended your firm to a number of our family friends and we are grateful that we were able to have the opportunity to work closely with you on this very important milestone in my son’s next step in life.

Most Sincerely

Sean Cunningham, Belleville, NJ


We want to thank you and Pearl for all your hard work handling our daughter’s financial aid forms and advising us on the issues surrounding college admission.  You simplified an often complex process and took a huge load off of our shoulders.  While we should have listened to your advice regarding early decision, we were pleased with the increase in financial aid afforded to us.  We look forward to your counsel in the years ahead for all three of our college bound children. It’s great working with you both.

Jeanne & Gary Lofgren, Westbury, NY

The Weston High School PTO hosted Andy for an extremely informative and entertaining seminar on the best-kept secrets of securing the ideal financial aid package.

Weston is home to a high income parent population and most walked away not just pleased but astonished that they could, in fact, qualify for financial aid!

The PTO received terrific feedback and we are looking forward to having Andy back next year  -- kudos to Andy for a job well done!

Lisa Bigelow

Vice President, Weston (Connecticut) High School PTO

My library page told me her dad attended and said you were very good, better than the guy that had come here last year, {local business man).  I also just got off the phone with a parent that called and thanked me for running your program.  She said she and the other parents got a lot of good information and that you were a wonderful speaker and very animated.  I told her I would make an effort to have you come back in the spring!

High marks indeed!

Thank you again!

Linda Meglio

Young Adult Librarian, Greenlawn Public Library

...My daughter's long and incongruent "wish list" quickly evolved into ten schools -three in-state and seven out of state , two back ups," the core choices and one stretch school. She was confident and focused as she plunged into the applications. With your guidance, she wrote some terrific essays and completed all ten on time. While all of this was going on you magically expedited the FAFSA and other financial paperwork to all the schools taking that burden and administrative nightmare off our shoulders.

The proof of your program was she was accepted at seven Top 100 schools four of which were out of state, waitlisted at two out of states and was only declined at the "stretch" school, Georgetown. As it turned out, the first school to reply was the one she finally chose but that was only decided once we had all the offers in hand. Every single school made very generous scholarship offers and we ended up choosing a Top 30 school that offered 95% of the total cost of attendance, 70% of which was free money!

We look forward to the next 4 years and our next child knowing that we have the College Planners on our team. Thanks again, Andy and Pete - it has been a pleasure working with you.


Tom Browne, Weston, Florida

Hello Andy,

How are you doing? I have some good news!!! U Miami's Office of Financial aid finally revised Farley’s fafsa and financial aid package and gave us more money. I went from receiving 4,600 to receiving 13,730 and they also sent 4,000 back to my sallie mae loan. I’m so happy!! Thank you soo much!!!

Filberta LeTang, Miami, Florida

Thank you for your guidance during this process.  You and Pearl made it very easy.

Alan Karul, Plainview, New York

Thanks again for all your help - whenever I have a chance to speak to friends who have children with college ahead  I recommend your services.


Frank Brecher, Commack, New York

David was accepted at his first-choice school and we did indeed receive a very generous aid award, with no student loans required first year.

Thanks for your advice and for the information we received through your counseling, your book and the various online resources.

John Rivior, Huntington Station, New York

Hi Andy:

Two things that I have learned over the years:

  1.    Hiring a specialist to assist you in navigating stuff you are not an expert in (you are a specialist as am I.  I am coming to you for your expertise in the arena of colleges  - you do that every day, you are an expert.  Companies come to me to place their catastrophic risks- where I am an expert).  I apply this in my business and personal life.
  2.    Referral Business is my lifeline.  If I do a good job for one guy he tells someone else.  My best new business sources are from referrals and people who  have done business with me in the past. So yes, if you do a good job for me I will brag to my friends about it.

I will admit that I was a little skeptical at first but awfully glad that we engaged your services I know that we have a ways to go but the first blush looks really great. [EDITOR'S NOTE:  Kelly received an $96,000 scholarship offer from one of her two top choice schools.]

I sincerely appreciate you engaging Kelly, I wanted her to be the one to take the lead and responsibility for her own destiny. Having her accountable to someone else besides her Mom (and Dad) was a motivating factor. She was happy to have completed her essay over the summer and gotten an early leg up on the application process. Some of her friends have not even completed essays yet never mind applying to colleges.

Have a great Thanksgiving you and Pearl and the kids!

Theresa Lally, Syosset, New York

We used Andy for the applications and essays. The whole thing was overwhelming, don't try this on your own!  We will be back with our younger daughter.

- Joe Iannone, Owner, Avellino's Pizzeria

Garden City, NY

Nicole is at her dream school, got her Presidential Scholarship - $25K! Thank you for all your help.  I always recommend you to my friends. You and your team played a great role during that painful process.  Thank god it's over lol!

- Elina Kazakevich, Staten Island NY

I needed someone to bounce ideas off of for the essays, it was great to have you.  I knew my English teachers could not help me.  Thank you!

- Julia Petrini, Brown University

Thank you for all your help throughout the entire challenging process, esp. with the applications and essays!

-Victorien Jakobsen, Vassar College

Hi Andy, 

I just wanted to let you know that I was accepted into Stanford REA yesterday. Thanks to you and the rest of the team for the help!

-Kevin Martin, Long Island, New York

Questions? Email or call us at or 516-882-5464