Summer's unofficially over, and if you have a high school junior, sophomore or younger, you might feel like reality has slapped you in the kisser harder than an Emma Navarro backhand.

Yep, the college process is coming atcha, like a fast approaching train.

And like a train, it arrives on its own schedule, and departs on its own schedule -- whether or not you are "ready".

This past year was, hands down, the CRAY-ZEE-IST year in my 22+ as a college advisor, between the Supreme Court declaring affirmative action in college admissions to be unconstitutional, campus protests after the October 7 attack on Israel, increased college applications and dropping admissions rates, huuuuuuge problems with FAFSA and getting financial aid into the hands of families who qualify for it, and uncertainty about test-optional policies as they started to lose favor.

Other than that, things went pretty smoothly!

That's why I'm holding a free online class this Thursday night, called "Late Stage College...

Good morning!

We're hitting the airwaves this morning -- 10:00am EST --  for College Coffee Talk, our live show about college admissions and financial aid news that you can use!  

Today I'll be answering an oft-asked question, "What are the key factors that colleges look for in applicants?"

Join us this morning (or on replay) to get a little bit of college clarity out of chaos! :)

Tune In!

Please feel free to share this with anyone who could use this information.  You and they will not get it anywhere else, promise!

- Andy Lockwood

What goes into a "good" college essay, anyway?

Does it have to be about some enormously dramatic, Lifetime Move-quality event that occurred in a young lad's or lass's life?

Some gigantic, breathtaking obstacle that the young chap or damsel overcame before going onto accomplish scholastic glory?

Or an abundance of wicked smaht-sounding, multi-syllabic words such as "myriad" and "plethora" stuffed into every sentence?

I bet you know the answers to those questions.

What about "good" and "bad" essay topics?

Getting cut from a team, then working out extra hard over the summer in Rocky's old gym, coming back, making the team and kicking the winning goal or making a buzzer beater from half court?

Writing about grandpa's words of wisdom?

Or oing political?

This Thursday night, I'm conducting a free online class to answer all of these questions. Some of my answers should confirm what you knew or suspected, but then again, some may surprise you, come to think of it.,

The class is called,...

Free SAT or ACT Class Promo 

Good morning - two quickie announcements.

1. A Few Financial Aid and Essay Faux Pas - Live at 10 AM

Join me and Pearl for our weekly program, College Coffee Talk, live on our Facebook page.

Today's topic:  

A Few Financial Aid and Essay Faux Pas

2. FREE SAT or ACT Class Promo Expires Today

Announcing:  a free, no-obligation "test drive" of ANY of our upcoming SAT or ACT prep classes, either in-person or online.  Here's how it works:

1. Check out our schedule in July and August.

2. Pick the class you want to sample, for free.

3. After the class, our head tutor, Marissa will offer our absolute best deal we can give and still keep the lights on and landlord happy.  This is a one-time, "exploding" offer that expires 24 hours after class.

4. There is no obligation or pressure to buy anything, just the forthcoming incentive to enroll with us.

Enrollment expires at 5pm today.  I'm not sure we'll try this...

I'm going to go a bit negative this morning, if you'll indulge me.

This time of year, it's rare for a day to go by without having to break bad news.  We get several calls and emails per week from Class of 2024, high school senior families, looking for help with appealing wait lists or rejections from colleges.  And more requests for help negotiating financial aid and merit aid offers.

We have to turn down 9 out of 10 of these requests.

The worst part is that an alarmingly high percentage of inquiries come from moms or dads who have followed us -- reading these emails, attending our webinars and in-person workshops, even speaking to us 1:1 -- since last year, or longer.  Had they retained us a year or two earlier, we could have helped them avoid the pickles they're currently in.

It all could have been avoided.

Tonight, I'm doing one of my last presentations of the year for Rising Seniors -- yes, that means current 11th graders, but not for long -- to help you...

Good morning!

We're hitting the airwaves this morning -- 10:00am EST --  for College Coffee Talk, our live show about college admissions and financial aid news that you can use!  

Here's what's on tap for today:

*How college protests affect families' decisions

F*AFSA mistakes continue

Tune In!

Grab a cup of joe and we'll see you at 10am EST (recorded if you can't make it)

- Andy Lockwood

Tutoring | Appeal Your Award

I never do this, but I wanted you to look over my shoulder for this client conversation about the anti-Israel protests.  Actually, this is a mash up of three-four similar conversations I've had in the past few days with Class of 2024 families.

The gist of the conversations:  I'm reluctant to put down a housing deposit at [college] because of the out-of-control, anti-Israel, antisemitic protests.  What do you think?

Obviously this is guesswork, but I'll share my thoughts.

First, I hope and suspect that, as the academic year winds down and ends and college kids return home, the protests at most colleges will organically peter out.   I would guess that the summer reprieve will give college administrations time to discuss and implement actions to ensure order on campus in the fall, unlike what's happening at Columbia.

This may be a bit of a leap, but I don't think we'll see as much strife on campus next year. But of course...

Good morning!

We're hitting the airwaves this morning -- 10:00am EST --  for College Coffee Talk, our live show about college admissions and financial aid news that you can use!  

Pearl is away on special assignment, so I will do my best to pick up the slack. Today's show topics:

Oddball FAFSA fails and a new grounds for appealing your award. Plus, what's the deal with the parent "Brag Sheet?"

Tune In!

Grab a cup of joe and I'll see you at 10am EST (recorded if you can't make it)

- Andy Lockwood

I'm going negative with this email.  Apologies in advance.

I just tweaked my presentation for tonight's live, local (not live streamed) presentation I'm running at the Bryant Library in Roslyn NY.  Most of the material, as it turns out, is about mistakes.  Easily avoidable, self-sabotaging mistakes. 

Some mistakes are of the commission variety -- things you affirmatively do -- that hurt odds of college acceptance or merit scholarships. 

Some are mistakes of OMISSION, meaning things you do NOT do, but should.

If you're local to the Long Island area, and you want to avoid costly errors that can severely impact your/your children's chances of getting into competitive colleges...

...as well as gaffes that could hurt or eliminate your ability to get merit aid or financial aid, then tonight is a terrific, unprecedented opportunity to learn up on all this stuff -- for free --- for reelz...

...that you definitely will NOT ever, never ever hear a...

From the FAFSA Sh*t Storm Files:

Over coffee early this morning, Pearl told me a shocking story, one that we've experienced a few times already this year.  Let me pass it along to you as a cautionary tale:  it goes a little sumthin' like this:

Family files FAFSA.  Family hears back from college financial aid office. 

Message:  no soup for you.  Pay full price.

But here's the thing...

On a courtesy call with a financial aid office, the officer reveals that the FAFSA indicated that the family's income was more than $400,000.

But the family's actual income, filed with the IRS for 2022:  $250,000 and change!

Why the 150K+ artificial penalty?

Just another glitch!  Too bad, so sad.

Apparently 10% of all FAFSAs filed this year have inflated family's income, wiping out millions of potential eligibility.  

This glitch is, of course, part of the FAFSA "simplification," designed to streamline the process.  Nice job, guys.

The most...