It's back to school time, which also means it's college ranking season. 

I think ranking colleges is a pretty silly exercise, but I understand that we humans are wired to compare A to B to C and so forth.  And I read them too.

To me, one of the most striking things about the various and sundry rankings is what they leave out.  Probably because it is unrankable:

Student effort

A couple of the Big Rankers measure average salaries, post-graduation, at each college.  Fine. But here's what does not go into those rankings, as far as I can tell:

• Elite colleges generally get the highest marks.  But elite colleges are heavily populated by kids from wealthy families.  It's great that Chip graduated from Princeton (and Exeter/Andover/Choate/Fieldston) and is pulling down $125K in his first year in consulting, but is that really because he went to Princeton? Or that Chip's old man (also Chip) called in a favor for his boy.
• The aforementioned effort.  What kids put INTO college, not get OUT...

I'm sad to report that I've had 4-5 conversations lately about last minute "emergencies."   None of these exchanges involved actual, bona fide, life-threatening emergencies of course.

First, I'm a college advisor.  Not a cardiologist.  Or bail bondsman.  Those guys have real emergencies.

My fauxmergencies involve sudden realizations that, yes, the school year is starting and all best laid plans 'o mice and kids of getting college applications, essays, or doing well on the SAT or ACT have gone awry. 

But wait, there will be more fake emergencies, right around Early Decision, Early Action and financial aid deadlines, and frantic phone calls and emails requesting help.  Some will come in the day of said deadlines.  (We don't bother to return those calls.)

Harken unto me and listen to my best possible advice I can give anyone in 12th, 11th, 10th grades or younger:  there are no surprise deadlines.  All colleges publish their various and sundry due dates for the entire world to see.

Hi...

ACT and SAT Group Tutoring

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BREAKING -- the Common Application is out today!  

I haven't been this excited since the new phone books arrived (bonus points if you got the movie reference).

Putting my giddiness aside, today's the day when Class of 2024 college-bound kiddos can get a clickin' and a clackin' on their little computers and officially start the college application process.  Some thoughts:

• There's no race.  Even for rolling admissions colleges.   
• However, there's no need to wait until hours before deadline to start your applications.  These easily avoidable faux emergencies occur in November and December.  Today's August 1, but those deadlines will sneak up on thousands. Maybe even some of my readers (not you of course :)
• Generally, the Common App is straight forward. The parts that require some thought and strategy are 1. the personal statement, 2. supplemental essays and 3. the Activities Section.  Work on those first, in that order (if you ha...

Registrants for tonight's live Q&A sesh on the SAT and ACT have already pre-submitted some good questions, among them:

How do I figure out which test my daughter should take?

Is the SAT or ACT better for a kid who Is stronger in math?

My son is not good at science.  Should he avoid the ACT?

Why can't she get a good score on the SAT, her grades in school are much higher!

There's more, much more.  If you have these or other questions about the SAT or ACT, consider this an official invitation from moi to you to attend tonight's live webinar.  

You don't have to bring anything. But if you're stressed out, feel free to mix yourself a nice summer cocktail.  We don't judge.

Here's where to sign up, please spread the word if you have friends who need this info.

WEBIBNAR REGISTRATION

Carpe College!

- Andy Lockwood

P.S.  Our classes and tutoring options are listed on our site, LockwoodTestPrep.com. 

But don't sign up for anything now, we're going to be offering a coupon code on to...

I get this question almost every time I send an email about our SAT and ACT tutoring options, and yesterday was no exception.  The question:

"Do you even need to submit your SAT or ACT anymore?

The answer, my friend, is blowin' herein...

There is a difference between APPLYING test-optional, and GETTING IN test-optional.

Colleges are a little cute about this. They don't readily release their stats on the number of admitted students who submitted their scores.

They do, however, brag about how many students with great or perfect scores they rejected, like Stanford did last year.

How do you decide whether to submit your scores?  Here are my thoughts and hunches:

• Test-optional policies were designed to increase minority enrollment at selective colleges.  The increase, so far:  a big fat 1%
• Admissions offices used test-optional policies to recruit other classes of students, in addition to underrepresented minorities:  legacies, athletes, international students, children of professo...

Something funny dawned on me the other day when I was preparing my notes for our upcoming bootcamp session.

A few months ago, the college advisor multiverse had their you-know-whats in a bunch over the upcoming, predicted use of Chat GPT for college essays. The sky was falling. But now it's like this never happened.

These days, all the buzz is about the Supreme Court's recent decision that the current practice of race-conscious admissions violates the Constitution. Current practice.

I want you to understand something: the Court did not shut the door on underrepresented minorities at the country's elite colleges. Instead, the majority suggested that colleges must recruit differently. Individually, not based on race.

One of the two obvious methods we all expect college admissions departments to implement has to do with supplemental essays. That likely means that there will be more opportunities for students to talk about their cultural and ethnic "lived experiences".

(I can't believ...

It's anyone's guess just "how" diverse colleges will be in 2024-25. My gut feeling is that admissions officers will come up with creative ways to continue to recruit underrepresented minorities and ethnicities, and things won't look that much different.

How will they do this, without getting sued?

My best guess is by using test-optional policies to admit under-resourced students who don't have the ability to hire tutoring. This way, a student with superior scores but who isn't economically challenged can't claim that students with lower scores took his spot and that violates rules, regulations, the Constitution and scripture.

My next guess is that, if a student is not low income or under-resourced, they will not benefit from test-optional the way things worked last year and in previous admissions cycles. Again, this is a guess but it stands to reason.

This doesn't change any of the advice I have given my 1:1 clients for years: get your SAT or ACT as high as humanly possible, then d...

Last week the viewership of Fox 5 New York had their lives enriched by two, not one appearances by Yours Truly regarding the Supreme Court rulings on 1. affirmative action in college admissions and 2. President Biden's loan forgiveness program.

(Lockwood would not comment on a rumored talk show deal being in the works.)

Hardy har har.  Enough comedy bits. Here's the short version of the advice I tried to impart last week on the air.   

Re:  affirmative action and diversity in college

 • According to researcher and author Richard Kahlenberg, 71% of Black, Latino and Native American students at Harvard … come from college-educated homes with incomes above the national median.  Assuming this is basically true, are these applicants the ones we should boost? Or does this argument miss a point that I don't see. (I'm genuinely asking, reply to this email if you'd like.)

 • Diversity is not dead.  Colleges still have the ability to consider each applicant's "lived experience", including w...

Encore College Guru Certification Webinar

December is National Early Decision Month, when high school seniors learn whether they got into their top choice, "ED" colleges.

The official party line about how Early Decision works goes a little somethin' like this:

• Aspiring college student falls in love with THE college that he/she is dying to get into (obviously, the college must be impossible to get into, otherwise, who would be dying to go there?)
• Aspiring college student submits his application, indicating that he's "going ED"
• If college admits him, he MUST go

There's only one problem with the above:  

It's false.  Fake news. 

Here's the way things really work with Early Decision, just in case you never hear this from your guidance counselor (more on that below).

First, nothing and nobody can compel you to attend a college, no matter what box you checked on your college application.

Second, the Early Decision agreement is not binding, legally speaking.  In this country, mi...

Apparently college applications as of January are up by 22% compared to last year.

High school seniors are applying to more schools, according to one college consultant (not me, but I'm also seeing the same trend in my anecdotal, micro-universe).

Does that mean that it will be harder to get into college this year? Permit me to make a few comments.

First, more applications does not mean more APPLICANTS applying to college.  The number of kids applying is actually trending down, partially due to predicted demographics, and partially because of the pandemic, economy and outrageous cost of college, which has risen every year since the beginning of time.

(Side prediction:  next year's increase in college costs will again outstrip the current, also outrageous inflation numbers reported this week.)

Second, as the Common App data weenies point out, more applications does not equate to more enrollments.  Colleges will still have to scrap tooth and nail to convince admitted students to actu...