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How Did Northeastern Get So Hard to Get Into?

Tutoring | Webinar

Even though I've been a college advisor for 21+ years, I admit that I still have a hard time understanding how things got so topsy turvy.  

It's rare for a week to go by without a parent commenting to me, "When did things get so complicated?"

College costs are out of hand.  And college admissions are kah-ray-zee! 

There's no rhyme or reason. Yesterday's "Safety Schools" are today's Impossible Dreams.

Case in point:  Northeastern University.

When I was a wee lad growing up in the 1980's in the Boston suburbs, Northeastern admitted 90% of its applicants.  I hate to say it but here I go: 

That's where you went if you couldn't get into any other college!

Last year:  6.7% acceptance rate.

You read that right, it wasn't a typo.  How did this happen?

In a word, "marketing."  Northeastern gamed the system, specifically US News and World Report, to rush the charts and become highly ranked.

They didn't invent this reverse engineering of rank strategy. Northeastern pulled a page out of the playbook of John Silber, president of Boston University, who oversaw BU's transformation from a crappy urban, local college to a super-expensive, highly desirable private college in the 1970s and 80's.

Plenty of other colleges use the same playbook -- using tactics such as hiring high profile professors, building attractive amenities and offering merit scholarships to affluent families -- to attract applications, students and an aura of exclusivity.

What does it take to get into -- and pay for -- a decent college today?  How can my kid get into a great college that we can afford, you ask?  (Did you ask?)

We'll answer those questions tonight on a new, free webinar, The New Rules of College Admissions and Financial Aid

Here are some of the topics we'll cover:

  1. How six figure-earning families can  ā€‹qualify for tuition discounts of 56.2% even If their child did not crush the SAT, bribe a proctor or cure a pandemic over the summer
  2. The strange reason an expensive private college can cost LESS than a “cheaper” state university
  3. How  ChatGPT and Artificial Intelligence will affect college admissions for our college-bound teens
  4. The inconvenient truth about what admissions officers at competitive and elite colleges  REALLY want to see beyond GPA and SAT/ACT scores (hint:  it’s not on Naviance, nor is it membership in 25 clubs or a three day service trip/teen tour to a Third World country)
  5. The 529:  “Friend” or “Foe?”
  6. Negotiation Secrets:  How a mild-mannered college advisor helped his client into a “windfall” of an ā€‹additional $30,022 from an elite college AFTER its “final,” stingy award
  7. The closely-guarded truth about test-optional policies
  8. Financial aid rules' "tectonic" changes for families with siblings in college, business owners, divorced families

More, especially your questions.  Pearl and I will be live in chat.

Please forward this invitation to anyone who needs it :)

REGISTER

 

- Andy "On The Air" Lockwood

P.S.  Here are some other ways we can help you:

Test Prep and Tutoring

Financial Aid Consulting

Student Loan Repayment Advising

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