The "Original" College Essay Lie
It's inevitable, every year, just as day follows night:
- High 90’s average
- National Honor Society member
- Varsity sports participant
- REJECTED from half their schools.
Why?
Because these poor kids never learned how to STAND OUT -- how to MARKET themselves.
Admissions officers have a different perspective than a sweet grandma knitting a blankie.
They’re skimming.
Judging. Comparing.
Tossing.
Your kiddo has mere minutes to grab their attention and sell them on their VALUE.
To answer the Invisible Question that's technically not on the Common Application, but in the hearts and minds of every admissions officer as they grind through 1,000 applications per year:
“Why are YOU different from the other 50,000 identical applicants you're competing with?”
That’s what I'm going to show you, Wednesday night:
College Admissions Cheat Code
Wednesday, May 21 
Register now → https://collegeplanningedge.
You will discover:
The “Admissions Edge” strategy for turning a boring app into a jaw-dropper
How to build a strategic, balanced college list that actually makes sense
Secrets to maximizing scholarships and free aid (even if you think you can’t possibly qualify)
What admissions officers are really looking for in an essay (hint: don’t go for “original”)
And how to negotiate a garbage financial aid offer like a BAWSE
If your kiddo is applying to college in the next year or two, you can’t afford to miss this.
Admissions Cheat Code Workshop
- Andy Lockwood
P.S. This isn’t the advice you get from TikTok or your school counselor.
It’s the real deal, based on my 22+ years in the trenches, advising students who get into every top college you’ve heard of (and many you may not have heard of).