Will YOUR Child Be My Next Ivy League or Other Elite College Admit?

Closely-guarded strategies and tactics of how to get into – and win boatloads of scholarship from – highly selective colleges in today’s turbulent times

You'll never hear this from your guidance counselor

Andy here.

I’m finally ready to do something that people have been asking me to do for the last five or six years (opening up my personal college advising for families "off the street," who weren’t referred by other clients)...

Please don’t share this, it’s going only to a small group of people.

Fair warning: this note will be personal. And it won’t be politically correct.

I'll say this UP FRONT: I’m going to make this group of 12 new clients SO successful in college admissions, that those who knew it was right for them but passed on the offer will regret it until the end of time. Or longer :)

Here’s the deal. Right now, I’m at the peak of my college advising powers. The current college admissions cycle (2025-26) has been a tremendous year for our clients, and for us.

This year – like every year in memory – we’ve helped our students get into Ivy League schools like Harvard, Yale, Dartmouth and Cornell, plus elite colleges like Stanford, Johns Hopkins, Notre Dame, Northwestern, Michigan, Boston College, Miami, Tulane, Lehigh and practically every selective college you can name.

The pride I feel when my college advising clients achieve their dreams is pretty much the same as when I hear about my own kids' accomplishments. I'm that emotionally invested in each and every student I mentor.

On the business side, our firm grew by a shocking 40% over 2024, which was unexpected, and amazing.

Sure, that helps pay the bills, which are significant with four kids and their college tuitions (more on that below).

But what’s more amazing – and gratifying – is the “emotional capital” we receive in return for helping kids get accepted to their Dream Schools.

Frequently that looks like this...

I’m not a touchy-feely guy, but I have to admit that these acceptance videos, heartfelt client emails and reviews, plus occasional baked goods and chocolates – make Pearl and me feel like we’re the luckiest people on the planet.

Lucky that we get to do something we absolutely love, 100% on our terms, pay the mortgage, and help hundreds of deserving people along the way.

Pearl and I say it all the time to each other, we can’t believe we get to make a living this way.

We know tons of other folks who earn great, sometimes larger, incomes, but we can't imagine that their work is anywhere near as fulfilling as what we get to do on a daily basis.

That’s why we’re “in love” with the business we created more than 25 years ago. But we know that it's time to make some changes.

(Here's another one of those videos 'cause I can't get enough if 'em) 🙂

On a personal level, 2025 was big for us as well.

Pearl and I celebrated our 30th anniversary.

Two of our four kids graduated college (University of Michigan and Hofstra, each cum laude, each with COMPLETELY different paths. I don’t have time to tell those stories…).

Tuition-wise, that's three down, one to go.

They’re in the process of moving on and moving out. Which leaves us with one kid in college (Cornell) most of the year. Our oldest one, currently home with us, is practically engaged and actively looking at homes to buy as I write this.

After all these years, we're "suddenly" staring down at the abyss of an emptying nest.

Given my occupation as a college advisor for the past 25 years, seeing parents going through the exact same thing each year, it's a little embarrassing to write "suddenly."

But truthfully, we've been too busy grinding it out, trying to get through each day in business and with the kids to really pay attention to our ourselves. Maybe you can relate.

We've discussed this moment numerous times over the years, but it was too abstract to consider seriously. We never really give ourselves time to think about it what things would look like if our kids actually grew up.

Now we're at a crossroads. All of a sudden, we're about to have a lot more freedom and time on our hands.

But we’re too young to sell the business, and, like I said, we're really too in love with it to ever give it up. Lockwood College Prep is like our fifth child.

And we’re really NOT the "retiring type" anyway. Now we're left scratching our heads about what to do with ourselves.

Lately, we’ve done a lot of soul-searching over early morning coffee (which can look like "arguing" to the untrained eye).

We know that we'd miss the rush and satisfaction of helping families solve BIG problems, that other college advisors and guidance counselors don't have the wherewithal to fix. Here's one quick example:

Paying For College as a High Income Family

Karen, a partner of an accounting firm, was staring down the barrel at more than $4,000 per month out of pocket payments on $350,000 of Parent Loans she and her husband (a CPA himself) took to pay for her kids' elite private college educations.

Pearl, the non-accountant (but recovering attorney), advised Karen and her husband to change the way they filed their taxes, which was one of the key moves that resulted int their payments plummeting to $750 per month and being relieved of more than $200,000 of debt.

Not a misprint. Pearl saved them more than $3,000 per month and six figures of debt it total.

Impossible Essay Topic Problems

More often, our advice looks like helping kids crack open and excavate their essays from deep within, after weeks and months of frustration.

And sometimes, despair.

This past summer, a mom wrote me a beautiful, heartfelt note, thanking me profusely for helping her son Brian, valedictorian of his class, write about his father's suicide. It was the first time that he was able to open up about it.

Brian was understandably hesitant to address this topic, but we mutually decided that it was too important to NOT write about. His father's passing inspired Brian to follow in his footsteps and continue his legacy of service.

I'm actually choking up as I write this.

We'll see where Brian gets in, I'm predicting he'll have plenty of elite college acceptances to consider (as I went to press he's already been accepted to a "Public Ivy". More to come.).

College Essay Writer's Block

Two years ago, Ava (and her mom) were extremely frustrated about her essay. Ava racked her brain, for weeks, but was completely stuck.

She and Shannon (mom) were utterly unable to come up with an idea that was original, different and would help Ava stand out and get into her top choice school. (I don't always recommend that mom play an active part of the essay writing process, but, oh well...)

Summer was drawing to an end, which mean high school was about to start up again, but she hadn't made progress. She was paralyzed, and the stress was mounting each day.

Ava and I sat down at one of our summer bootcamp sessions. I came up with the winning angle in less than 10 minutes. Actually, I already had the idea in my head before we met.

I could see the weight on Ava's shoulders lift. She was amazed and flabbergasted. And relieved!

So was Shannon. She emailed me later that day, stunned by Ava's sudden confidence and clarity.

Ultimately, Ava was able to easily write about a topic that had been inside her for years, waiting, unbeknownst to her, for someone to help dig it out.

For me, the idea was a "blinding flash of the obvious."

I do this ALL THE TIME.

It's the way I'm wired. I see things that my clients don't.

Ava's essay was revealing and vulnerable. She told the story of how she transformed from being insecure about her shortcomings, to casting off other people's expectations, finding her own way and embracing her strengths.

It was a terrific essay for someone who had "nothing to write about."

Result: admitted Early Decision to her top choice school.

Lest you think that I consider myself a god amongst men because of this skill, I can assure you, I don't.

First, I am acutely aware that have sooooo many flaws, too numerous to count. Thankfully, when I lose sight of any of them, I have a wife and kids on standby to point them out. Loudly.

Second, I'm not being falsely humble, but I can't take credit for my ability to perceive what others miss. It's like the color of my eyes -- just something that I was born with, not something I "earned", although I have worked hard to hone it.

IF YOU'RE READY TO DISCOVER WHETHER I CAN HELP YOU, CLICK HERE

Can you take one more example?

How to Stand Out Against Your Competition (When You Know You Don't)

Liam was a sophomore at a prestigious Catholic high school. He had his college sights set on the University of Notre Dame.

His chances of being admitted were 50-50, best case.

Liam and his attorney-parents knew that, to colleges like Notre Dame, a plain old white boy from a parochial school with good grades and standardized test scores was not exactly in short supply.

(I told you this note would not be politically correct. :)

The issue: how could Liam stand out from a 50,000-deep, Sea of Sameness of competitor-applicants? Mom, Dad and Liam obsessed over this question for months. Maybe years.

I solved this puzzle in under eight minutes, if memory serves.

First, I took an inventory of what Liam was interested in. REALLY interested in (this took some digging).

That turned out to be his religious faith, which ran deeper than mom and dad's.

Next, I circled back to his career aspirations. Liam's goal was to be a doctor.

Within minutes, I came up with a unique, standout, multipart project out of thin air, that tied together his faith and his career aspirations, to not only be personally valuable to his growth and self-development, but also to help him get an edge over his competition.

**That first element, self-development, is important. You never see it discussed in connection with so called "Passion Projects" (barf), I term I DETEST. Even if it's accurate.**

To his credit, Liam implemented the project, with our help, over the next 14 months.

The result: admitted early to Notre Dame. With a scholarship worth 25K per year.

A huge win all the way around!

The joy and exhilaration Pearl and I feel when we're able to help our clients this way is near-impossible to put into words.

Full disclosure, if we hung it up now, we'd miss the ego gratification of being the go-to problem solvers and sounding boards for incredibly stressed out, anxious parents who want the best for their kids, but are too overwhelmed to know where to start.

It's actually fun to get out of bed super-early (today: 4am) every day, and do this. Work feels like play for us. We're so grateful to be in this position.

For these reasons, I've decided to do something that people have been requesting for at least five years...something I never thought I'd do: take on clients "off the street," meaning who were not referred by another client.

With our newfound hobby of navel gazing and discussing ad nauseam our pending existential crisis, Pearl and I have had plenty of time to think about our legacy and what means the most to us.

It's not having been featured more times than I can count on national news outlets like Fox, CBS, the Wall Street Journal, or even Netflix (which was weird)
It's not achieving best-seller status for five different college planning books (and counting)
It's not our podcast hitting #2 in its category on Spotify
It's not the accolades and recognition I've received as a speaker for local and non-local PTAs, public libraries and corporate venues

It's the students and families we've advised, many of which have gone onto amazing careers and other notable achievements (but we knew them "when"...)

It's lending a sympathetic and actively listening ear, asking them the right questions and getting them to willingly open up to reveal their hopes, aspirations and anxieties about the path from high school to college.

We're each told by our clients that we are "great listeners" on a regular basis.

Because we know that this is the ONLY way to help students find and get accepted into colleges that will actually help launch them for success, post-college.

Recently I realized that I'm about the same age as my dad was when I was getting ready to apply to college. Unfortunately, where I grew up, there was no "me" to go to for college planning advice.

Plus, my dad was a stubborn, super-smart do-it-yourselfer, so I don't think he would have hired a college advisor if that was a thing back then.

Things didn't work out so well for me, post-college. I racked up $100,000 plus of student debt, despite bartending and waitering 20-25 hours per week in school. That debt was as heavy as a Mack Truck, and delayed my entrance into law school for three years.

It ultimately took decades and several false starts to pay it off. before I stumbled into the career I was born to do, college advising, and reached the earning potential I always knew I had, deep down.

I'm not feeling sorry for myself, although I admit to moments of envy over the years as I observed numerous friends and acquaintances, many born on third base, achieve much more financial success while I was seemingly treading water. I'm just naturally competitive, and it felt like I was losing.

The reason I'm not griping about the past is because it made me and Pearl appreciate how fortunate we are to be where we're at now. We never forget.

It's time to come full circle, and, now that we cracked the code, help more students the way I could have used, and avoid the mistakes and struggles that I needlessly went through.

For the first time in five years, I'm opening up my private, 1:1 coaching to clients "off the street," who weren't referred by other clients.

I'll give you a little "Inside Baseball" about why I haven't done this for years. The main reason I've been ultra-reluctant to take on "outsiders" is because our approach to college advising is so different and hard to explain to folks outside of our inner circle.

I admit that I got frustrated, and if I'm honest, bored, trying to describe our P4, "backwards" system to people who don't "get it."

I lost interest and kinda threw in the towel. Our business was growing anyway, so I felt like I didn't need to bang my head against the wall.

In hindsight, I admit that this is a lousy, childish reason to not answer the call to help kids through this stressful, and challenging process.

Because we help alter the trajectories of their lives by getting accepted into game-changing colleges, and being afforded all of the opportunities that are part and parcel of those experiences.

So I rethought things.

I needed someone to bounce ideas off of for the essays, it was great to have you.

I knew my English teachers could not help me.

Thank you!

- Julia Petrini, Brown University

He got an excellent financial package from Amherst...Thank you for such awesome help and advice...it's Ivy Day! Looks like Jared is choosing from Brown, Dartmouth, Cornell...it's a good day!

-Patti Schwartz, Wantagh NY

The Duke admissions officer said it was the best application she read.

Sophie R, Duke University

Thanks to Andy’s wizardry, we were able to send three boys to their expensive, top choice schools and not eat Mac ‘n Cheese for dinner every night!

Shari and Ralph Rizzuto

Greenlawn, NY

The Cornell admissions person said that this was an incredibly competitive year and their applications really stood out! Guess who made all this possible? We are so grateful to you!

Julie Pareles, twin boys admitted to Cornell

I saw Andy's ad..I was impressed with his knowledge of the whole financial aid process and very happy with the service he provides. Initially, I thought I was just going to get financial aid advice but Pearl and Andy helped us with a lot more than that.

Andy spoke about camps Alexis should attend to showcase her talents, the sports resume to send out to colleges, sports dvd, the essays she should be writing, internships and just so many other little details that I just didn't think about. His rolodex is filled with the right connections that Lexi needed for the college process. He helped us market our daughter.

I think it would be worth your time to meet with Andy.

Thank you,

Karen Greene

Glen Head, New York

You see their results, admission to the most highly competitive, elite colleges in the country.

And in many cases, boatloads of grants and scholarships that they never thought they'd qualify for.

The common denominator?

They worked with me. And Pearl.

That's why, after much deliberation, I've decided to open up, for the first time, my private, elite P4 Positioned for Success College Advisory Program to the public.

But there's one catch...

I can accept only a maximum of 12 students in total, across all grades of high school, into my private coaching program, because I have to leave spots open for families referred by our inner circle of clients.

I honestly have no idea how many folks I selected from my email list will respond to this offer, but I promise you that if you're number 13, you will miss out.

These 12 spots are special. An experiment of sorts.

But special because they're filling a pending vacancy in our lives caused by our kids moving on, up and out.

Which means, the 12 students that I choose will get more attention, more access and more hands-on, personal coaching from me than I was prepared to offer in years past.

I've put a lot of thought into the proprietary, "backwards" college advising model that I created more than 10 years ago, and it WORKS.

Kids who go through it figure out how they're wired, what to major in, at colleges that will help them launch into a happy, successful and productive life, post-college...

...and get off the ol' "Mom and Dad Full Ride Scholarship!"

Kidding aside, this program is different than anything out there, combining several, disparate aspects under one roof:

Career counseling
College list building
"Marketing" approach to stand out, and get in over tens of thousands of near-identical competitors
EVERYTHING involved with getting scholarships and other financial aid, including high-level tax planning for self-employed business owners, and including all the complicated paperwork. And:
Negotiating with colleges (the benefit of this along could be worth my fee, many times over, btw)

Here's the inconvenient truth about getting into college today

It's NOT a meritocracy. Good grades in hard classes and top SAT or ACT scores aren't enough. Sorry to break the news to you if you didn't already know.

These academic factors count for approximately 60% of the decision to accept or deny.

A big chunk of the remaining 40% -- extracurriculars, essays, how to "market" yourself to the colleges on your list -- can make or break your admissions results.

That's where I come in.

You'll get to leverage everything I've learned in 25 years from advising clients (and my own kids) who got into Ivy League and elite schools, in order to "reverse engineer" your way into a competitive application that wins over admissions committees at those colleges.

You'll have a non-judgmental, priest/rabbi/marketing consultant/guidance counselor all rolled into one, working PERSONALLY with your kid do the "deep work" to figure out what he or she truly wants out of life, and how to get it, using college as a means to an end.

And you'll get to benefit from the ONE THING that I've learned that helps high achieving, motivated students get out of their own way and achieve the college admissions success they deserve.

IF YOU'RE READY TO GET 25 YEARS OF PROVEN COLLEGE ADMISSIONS STRATEGIES AND TACTICS IN YOUR KID'S CORNER, HERE'S WHERE TO GO

BOOK YOUR CALL >>

As your college admissions strategist, my job is to:

Identify and amplify your kid's strengths
Minimize her weaknesses
So that she's "too good" for admissions officers to ignore

...And gets into the college(s) of her dreams, that she deserves to attend.

And accomplish all this without insane amounts of drama and stress!

From the moment I walked into your office, I felt an enormous weight lifted off my shoulders.

Thank you for all that you have done for my precious girls.

Beth Sova, Scottsdale, Arizona

I was generally looking up online and I looked you up and obviously you had extraordinary reviews. That's why it was good to have you to talk to.

Shreya said that you made it a lot more relaxing and fun. Because I think that's what I needed.

- Priti Suneja, daughter Shreya admitted to Yale

This might sound a little wack-a-doo, so let me be clear. I’m not trying to be you or your kid's life coach, therapist, or motivational speaker.

But there is one ingredient behind many of the outcomes people associate with my work, and it’s the piece most advisors quietly overlook.

It’s the linchpin.

It’s the difference between spinning your wheels…and moving from where you are right now to where you actually want to be, faster and with far less friction.

Here’s why I know this matters.

I’ve logged thousands of hours working with people one-on-one. I’ve invested years and untold dollars at conferences and transformational programs, both personally and professionally.

And across all of that experience, one truth kept surfacing:

People don’t get better answers until they feel safe telling the "real" story. Not the one other people want them to tell.

In our college advising practice, I call this the College Clarity Principle.

When kids talk with me, they don’t feel judged. Unlike guidance counselors, peers, even parents, I have no agenda. I'm an empty cup.

All I want is to help kids discover what they -- not anyone else -- wants. Then, how to get it.

When we engage this way, they don’t feel pressure to perform. They don’t feel the need to "spin" or polish the truth.

That openness is what allows real progress to happen. Because here’s something no one talks about enough:

Being successful, responsible, and “a High Achiever” can be incredibly isolating.

Competition among motivated students can be fierce, and secretive. It's all-to-common for kids (and moms) to refuse to discuss where they're applying to college, which one they're applying Early Decision to, their ACTUAL SAT scores, you name it.

This even happens among families, especially cousins.

Many won't divulge what tutor or college advisor they're working with, out of fear that they'll somehow undercut their own chances of getting into college.

For parents, you don’t want to worry your spouse or kids by admitting financial stress.

You don’t want to signal uncertainty or anxiety to your kids when you’re supposed to be the calm one.

You don’t want to share doubts with friends and family who assume you’ve got it all handled.

So concerns stay bottled up. Small problems fester, and quietly become larger ones.

And the moment families finally talk to someone who isn’t judging, selling, or posturing…

Everything changes.

That’s what the College Clarity Principle creates.

It’s how we uncover:

What your child wants (not what she thinks she's supposed to want, and NOT necessarily what mom or dad wants)
Where the easiest, highest and best uses of time and resources should be allocated
Where things are quietly breaking down or lying, unimproved, even if you haven’t said it out loud yet

When I step into your situation, it’s not just strategy that makes the difference.

It’s trust. And honesty.

Sometimes, delivered a little more bluntly than expected.

For reasons I don’t take lightly, people tend to open up to me in ways they haven’t with their guidance counselors and other advisors.

Things they were hesitant to admit. Or questions they felt embarrassed to ask.

Handled honestly, those conversations have led to extraordinary outcomes.

I can’t share specifics out of respect for my clients’ privacy. But I can tell you this: clarity only shows up after honesty does.

Once the real issues are on the table, solutions stop being complicated.

Obstacles shrink, paths become clear and momentum follows.

That’s the work. That's what will REALLY help get the results you want.

If this feels right, and makes sense to you, you're probably a good fit for one of my 12 spots.

Here's what to do next...

Book a Call With Me to Apply for Our Elite 1:1 College Advisory Program Now...

Here's Why I Need to Speak to You (and your kid) First

We'll get crystal clear on your goals, the challenges in your way, and whether you and your child is a good fit for me to work with.

Because I'll be completely transparent...I have to feel that your child is motivated, serious and wants to be coached by me.

And I have to want to work with him or her.

One comment, because this comes up frequently: It doesn't matter whether your child is gunning for Ivies or "regular" colleges.

I don't CARE where kids go to college. (Is that a weird thing for a college advisor to say?)

My SOLE focus is on helping kids launch themselves for post-college success, using college as a means to an end.

Here are the types of kids that motivate me...

Kids who are coachable. Kids who are ready to open up and get clear about figuring out what's best for them.

Kids (and parents) who are ready, willing and able to look at things in a NEW, DIFFERENT way, especially compared to their guidance counselor, their friends and other family members.

Kids who are not motivated, who need to be "babysat," not coached, are NOT a good fit.

On the call, I'll likely ask your son or daughter some of the same questions I've asked all of my most successful students...

What are you trying to accomplish, and what obstacles do you "think" are in your way?

And...

If an admissions officer followed you around for a week, what would he say is different about you compared to other kids?

Come to the call prepared with your own questions, and be ready to dive in and solve whatever problems you believe that you're facing.

When we wrap, one of two things will happen:

I feel that we are NOT a good fit, in which case we'll wish each other well and I'll send you on your way, hopefully to implement at least some of the advice i gave on the call. Or,
I think we ARE a good fit, and decide to invite you to work together, 1:1

Can I clarify one important thing?

I will NOT try to "sell" you on anything. Promise.

If I think you're a good fit, I will go over the details of the program, and maybe give you an incentive or two to enroll with us while I still have capacity.

But that's all there is to it. Either you'll see the value and enroll, or you don't.

But I cannot accept anyone, including you and your child, unless I understand you, your goals, and how your kid stacks up to the competition vying for the same seat at the colleges you're both hoping for.

So get your call booked now and we can get to work immediately.

GET STARTED NOW >>

I said it before and I'll say it again, there is no "hard sell" here...

...but I'm sure you're wondering how much our program costs. Let me say this:

You're not gong to pay even close to what my peers in nearby New York City charge for their programs (50-100K, and they only cover SOME of the areas that we focus on).

The tuition for our program is actually less than even one measly, 10,000 annual merit scholarship (the awards our clients win are typically at least two-three times that amount).

Why aren't I charging what my NYC colleagues get?

Because those high fees won't help me reach the types of families that I can impact the most.

I am looking for the EXACT RIGHT FIT people to invite into our 1:1 advisory program: kids ready to succeed.

And parents who understand Return on Investment and value, and have the resources to give their kids the best help they can, at the most critical juncture of their young lives.

Not folks who try to be "cheap on their way to success."

What excites me is a client who gets into a college that he never thought he'd had a shot at...

...or families who are shocked by windfalls of scholarships that they never imagined they're receive. Especially after an initial offer of zero...

...before we negotiated it!

That's what gets me pumped up these days, and that's the reason I'm pricing the program far below what I could get.

Subject: The $26,400 email from Holy Cross

Andy, do you believe in miracles?

Yesterday they were all "tough guy" and today they showed their cards and blinked...one of your fellow lawyers must have come up with the BS they wrote as a reason, but we will take it. Down to what Lafayette offered.

Thanks so much sir, I know you're going to enjoy reading their email.

Greg Couch, Dad of Luke and Jude

Here's the bottom line...I want to IMPACT you and your kid's lives.

So I WILL charge you enough so that we both take it seriously.

I'm charging you so that you won't waste my (or YOUR) time...

...so that you VALUE the advice, and IMPLEMENT the tools, strategies and plans I put in place for you.

To be completely candid: I would not do this -- or anything -- for the money. I like money, but I'm not "money-motivated."

I'm doing this because of the charge I get out of our clients' "success stories."

Here's The Deal

Assuming that you book the call, get me excited about continuing to work together for several months or years...

...and that you and your kid show that you have open minds and are coachable...

My "tuition" starts at $30,000, for 11th graders ($5,000 per additional year if you start earlier).

The other option, if you're accepted: $14,000 to work with my associate college advisors. It's the same program, but students work under my supervision, not my 1:1 day-to-day involvement.

I'm perfectly happy if you work with one of my college advisors, high achieving Ivy Leaguers themselves, and super smart. They're terrific, and I have 100% faith in each and every one of them.

I'm not here to "upsell" you or tell you how to spend your money. I'm here to help you do what's best for YOU.

Look, if you were to think about this like a business decision...

Working together won't "cost" you anything, based on my track record.

It's an INVESTMENT, that will pay off many times over if you we help you ONLY get one measly scholarship that you wouldn't have otherwise won.

Year in, year out, many of our clients cross the $1M mark in total with merit scholarship awards, so the fee is almost irrelevant when you view it in that context.

One more Return on College Advisor comment: it's impossible to quantify my ability to help your child identify college majors and careers that will energize them and pay the bills, plus set them up on the path to success in college admissions, in college and AFTER college.

But let me try anyway. Switching majors two or three times can lead to the Six Year Plan, and an additional $200,000 that you'd have to cough up.

Uggh. Won't happen on my watch.

What about majoring in something stupid, like Sociology, or Gender Studies? (Yeah, I 'went there.")

When's the last time you heard of a hiring partner picking up the phone and barking, "Get me the gender studies major!" Not on my watch either.

Nothing against taking a class in those areas, but MAJORING in them? C'mon.

Our program will help your child pick a major that PAYS, so that you don't flush $300,000+ in college tuition down the toilet.

Then there's the unpleasant scenario where a kid graduates, gets a job that their major helped them prepare for...

...and HATES it. Think Accounting, for example.

Just because a kid's strong in math doesn't mean that he should be an accountant. So many "mathy" kids go down this road, for that reason, and hate it.

Our program cuts down on or eliminates the probability of this unfortunate outcome.

Another big benefit that's hard to put a price on, but perhaps is the MOST valuable aspect of our program:

Preservation of your relationship with your kid during THE MOST stressful time of their young lives.

My team and I will take over the reminding, the accountability, keeping them on track. Not you. (Many parents tell me that this ALONE is worth the investment to hire us, many times over.
We make sure that all deadlines are met without breaking a sweat.
You will never have to scream at or threaten your kid about his essays, extracurricular activities, studying for the SAT or ACT, you name it.

How do we do this? Simple.

By communicating expectations clearly, and helping kids see that everything they're doing is for THEM, not you. Not us or anyone else.

Also, by making a "contract" up front with each student, so that all parties are clear as to what to expect from each other. (Your kid's a minor, so the the contract technically is not legally binding. We're going for symbolism here, but the "feel" is real.)

BOOK A CALL TODAY IF YOU'RE FINALLY READY TO GET SERIOUS ABOUT YOUR COLLEGE GAME PLAN

I'll be straight with you. Over the past 20-plus years, I've helped clients get into EVERY Ivy League and top 50 college. Plus a whole bunch of other schools, some of which you may never have heard of.

My track record is impeccable. (You can see our reviews on our website or you can Google them.)

The reason is simple: my advice WORKS.

That's why parents of motivated, high-achieving kids come to me for college advising.

And I know that, if we work together, you'll be thrilled with the results.

But I'm laser-focused on getting IDEAL college advisory clients, and just the mention of this letter, ahead of sending it out, has already generated a flurry of response.

**BOOK YOUR CALL NOW BEFORE THE 12 SPOTS ARE GONE**

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Here's What to Do Right Now...

First, I'll need a bit of info about your kid, which will be painless to gather. Grades, extracurricular activities, that kind of thing. (I don't need him to write me a college essay. Hah.)

I need to know a little bit about your kid and what you want to accomplish together.

I'm also going to ask for a "Yes I'm serious", 100% refundable deposit of 500 bucks.

To be clear, I could give a rat's you-know-what about your 500 bucks.

The deposit serves as way to "screen" out the tire-kickers and "lookie-loos" who have no intention of possibly working with me or my firm.

I'll give it right back to you after we hang up, unless I invite you to join our P4 Positioned for Success College Advisory Program, in which case, I'll apply it to your balance.

***NOTE: IF YOU'RE STILL ABLE TO READ THIS, THAT MEANS THAT I HAVE NOT CLOSED OUT THE SPOTS YET. SO THE REST OF THIS LETTER IS STILL FOR YOU.***

The initial call will go about 45-60 minutes.

This is when we REALLY begin working together to figure out what you and your kid REALLY want...and how to get you there.

RIGHT NOW, I'M ONLY FOCUSED ON ONE THING: GETTING THE RIGHT PEOPLE

I'm not posturing or bragging, but interest in my personal, one-on-one college coaching is at an all-time high. I don't know how many more years I'm going to take on private clients, either, before I turn everything over to my staff of college advisors.

So the window of opportunity to grab your spot is going to shut sometime in the near future.

If you'd like the opportunity to meet with me, you can book us here. (If that link doesn't work, that means all spots are currently filled.)

Talk to you soon,

P.S. If you get one of the spots and we agree to work with one another, our time together won't be spent just "chatting" or "chilling."

Even though I try to be casual, and occasionally funny in order to promote a relaxing atmosphere -- because, hey, this process is already incredibly stressful enough -- I'm laser-focused on getting to know your child, his goals, how he "stacks up" compared to his competitors, what we can do to optimize his odds of admission to his "Dream School"...

...in ways that the typical guidance counselor can't even fathom.

Just so you know.

I'm looking forward to our call and figuring out if you'd be a good fit for me to work with.

If you're ready to apply to work with me as your college admissions and scholarships strategist, I'm ready to help your child get into his or her Dream School, that helps her thrive and launch for success, post-college. In LIFE.

So right now...

Book a time on my calendar
Enter your contact information, then pay the $500 good faith, fully refundable deposit
Send me anything you'd like me to review in advance of our meeting, such as unofficial transcripts, a list of extracurricular activities, standardized test scores, list of colleges under consideration, whatever you think relevant.

Please do this immediately, while you're still thinking about it. These spots are first-come, first-served, and I don't want you to hesitate and miss out.

To your college success...and beyond :)

Andy Lockwood