[Webinar Invitation]: How to Improve a Sucky Financial Aid Award

Dear Subscriber –

Last year, Alexa, a strong student at a high school on the North Shore of Long Island, realized her dream: She got into the University of Southern California! She was going to L.A.!

She was elated! All of her hard work in high school had paid off, she got into her dream school!

She went a little overboard, buying sweatshirts, hats, tee shirts, even the cuddly little teddy bear wearing the red and gold U.S.C. Trojans sweater. But Rick, her dad, didn’t mind – he was so proud of her.

Three weeks later, their mood changed abruptly…their financial aid award arrived. Only $23,000 (actually $23,518 – it’s never a round number for some weird reason) for a school that costs close to $60,000!

How the hell am I going to cover the rest? I don’ t have an extra $37K lying around? Rick said aloud, to no-one.

He waited a day, but that only made things worse. He broke the news to Alexa, coming into her room, putting his hands on her shoulders and saying, almost inaudibly, I need to talk to you – I can’t afford to send you to U.S.C.

Alexa ripped herself away, shaking her head. What do you mean – I can’t go there? I worked my butt off because you said that I should! All those A.P. classes, all that studying for the SAT! What was the point?

That was the printable version.

Rick felt as if the wind was sucked out of him. But the most frustrating thing was that Alexa got a better offer from a private university on the East coast, that reviewed the exact same financial aid application as U.S.C.! Nothing made sense.

You’ve got to help me, she’s been crying for days, Rick emailed at 3:20 am.

We met in my office the next day, to form a plan of attack. We constructed a letter of appeal, carefully, outlining our arguments that showed U.S.C. the error of their ways, in a manner that I hoped they’d be receptive to.

Rick faxed the letter.

Two days went by – no word back.

At my urging, Rick called the financial aid office to make sure they received it. They said they had, but could not tell him when they’d get back to him.

Rick’s friends told him, You’re crazy, they’ll never budge. Don’t waste your time – you’re just leading Alexa on at this point. Don’t tease her.

But Rick tuned them out, ignoring their so-called “advice.”

And he waited. And waited some more.

Three weeks after Rick sent the appeal letter, he called me, Should it take this long?

Typically it doesn’t. I don’t understand what the problem is, I responded. U.S.C. is a generous school, usually!

Then, as an afterthought – Hey, did you remember to send it to X?

No! You told me to, but I forgot! Rick said. I could hear his anger – directed at himself – in his voice. I’ll send it to her tomorrow!

Rick sent a copy to this key person (who does not work in the financial aid office).

She called him the same day! She asked Rick which financial aid officer he was dealing with.

He told her.

Oh, no, we need “Chuck” to take over your file! I’m going to put this letter on his desk right after I hang up! she said.

Less than two hours later, Chuck called Rick, asked three or four questions, and told him that a revised financial aid package would immediately forthcoming.

The next day, Rick sent me a copy of the revised letter: $53,540 for Alexa’s freshman year – an increase of $30,022 over their supposed “final” offer!

Alexa was headed to U.S.C. after all!

Today, I want you to have the same advice because I know that many parents have started to receive financial aid awards that simply won’t cut it.

So I’m offering a discounted class on how to improve a lousy financial aid offer: Appeals 101

This is an “A-Z,” no holds barred, content-packed walk-through on EVERY effective strategy there is.

Topics include:

* The “Right Way” to Leverage College Award Offers Against One Another

* Which Colleges Are Likely to Respond When You Play Them Off Each Other, and Which Are NOT

* Five (5) Arguments to Make If You Have a Strong Student

* Nine (9) Arguments to Make If You Do NOT Have a Strong Student

* Seven (7) Forms of “Special Circumstances” to Detail That Do NOT Fit On A Financial Aid Form

* Six (6) “Hot Buttons” to Press When Appealing a Financial Aid Award

* More!

The tuition for this webinar is laughable when you consider that my advice could improve your award by THOUSANDS. But for this month only, you’ll get a nifty discount, because the earlier you learn this information, the better your results will be.


(Cut and paste the above url if the link isn’t clickable)

Even if all of your financial aid awards aren’t in yet…register today so you can beat the overpriced, rip-off colleges at their own game!

Enroll now before the discount ends.


Your Correspondent,

– Andy Lockwood

P.S. A few of you asked about the times and dates of the upcoming classes. If you sign up, but then can’t make the class, we’ll get you a recording.

P.P.S. How long is the class? 25 minutes, roughly.

Andrew Lockwood, J.D.
Lockwood College Consulting
497 South Oyster Bay Road
Plainview, New York 11803


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