Sordid, Awful Financial Aid Mistake

Sordid, Distasteful Financial Aid Mistake #11
(11th in my series of 13 “College Independence Day” emails to help easily pay for college without cutting back on your lifestyle or saddling your kids with crushing, high rate, high fee student loans..
Can you believe that there’s only three mistakes left in this series of 13 (one per colony)?  Thank god I didn’t do a Federalist Paper promo.  You’re welcome.
Before I get to today’s gaffe, let’s take a quick trip down memory lane.  Thus far, I’ve described:
Missing “hidden” deadlines
Administrative errors with huge consequences
“Mixup” of assets
Business owner mistakes and “hidden scholarships”
Filing the wrong applications
The 529 Mistake (that was a video that’s now available only to our members)
College List Problem 
Blow Off
Bad Advice
Today’s mistake:  Assuming you don’t qualify.
The sordid truth about the financial aid racket is that the rules are tilted heavily against hard working families who make a living, live below their means and manage to sock a little money away for retirement and their kids’ educations.
So I wouldn’t blame you if you felt that the odds were stacked against you, because you’d be correct.
However, The Rules are one thing, reality is another.
‘Specially when colleges assert their self-interest in ways that may surprise you.
Por exemplo:
The average discount (pre-pandemic) at private colleges was a giant 52.2%
The lion’s share of aid goes to families in the top 25% of income, meaning six and seven-figure earners
At most colleges, 75% of student families receive aid, while 25% do not.  (If you’re cool with it, I’d like to move you out of the 25% “Full Boaters” to the 75% “Wholesale Payers”.)
I wouldn’t blame you if you called BS on me, but hear me now and believe me later, these stats aren’t Fake News.  You can look ’em up yourself, search National Association of Collegiate Business officers for some juicy, titillating data (assuming your heart is strong enough to handle it).
The reason I’m telling you all this is because, each year, tens of thousands of families don’t even bother trying to apply for financial aid, most likely because they think it’s a waste of time.
Sure, for some families it could be, particularly if they’re applying to the wrong colleges that won’t give them a penny.
But in my experience, paying full price is a choice, not an obligation.
Getting money for college is a matter of how you look financially, which colleges your child’s applying to and his standing compared to the rest of the field he’s competing with.
Each of those three factors is layered and nuanced, I could write another 1,000 words on them.  But I have to get on with the rest of my day.  Perhaps I should acknowledge the possibility that you have something else to do as well. 🙂
I’ll close with a reminder that, if you want someone to save you the time, effort, stress of doing the financial aid applications…
…PLUS point out ways to create college money seemingly out of thin air, so that you don’t gag and dry heave uncontrollably when you face your first tuition bill…
Then you have a less than three days to get on our calendar to explore whether we can help you.  
Our window for taking on new financial aid consulting clients expires Midnight July 13, that’s Monday.  (You just need to book your call between now and then, we may not actually speak for a week or so.)
Here’s where to read all about it, including price, how to book your call, etc.  (There’s nothing to buy on that page, we have to speak first to make sure you’re a good fit for our program before any money changes hands.)
If you have any questions NOT answered by that page, let me know.
This may seem unconventional, but I don’t want anyone and everyone to enroll, particularly those who won’t invest 5-10 minutes to investigate whether we can help them chop their $75,000 college bill by 30% or more.
I hope we get a chance to chat!
-Andy “You Know What Happens When You Assume” Lockwood
P.S. Here’s the page to learn ALL about our program, and, if interested, to book a call to discuss enrolling:   
If you end up signing up with us after that, you’ll receive a coupon code, good for a $443 “Early Action Scholarship” (discount).
P.P.S. The FAFSA and other applications are released October 1 but there’s a whole lot of planning to do before then, which is why we’re offering this “Early Action Scholarship”.  But you have to book in the next three days.

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