Slash College Costs By 49.1%…Multiply Odds Of Admission To Your “Dream College”

From the desk of Andy Lockwood
Long Island, New York

Dear Fellow Parent:

This site is for parents of college-bound teens, who are uptight, stressed and confused about:

  • Paying for college
  • Finding a “good fit” college
  • Getting into a decent college
  • Avoiding crushing student debt
  • Choosing a major that will lead to a satisfying and lucrative career (a/k/a getting off mom and dad’s payroll! 😉

If this sounds like you, the good news is that you have plenty of company!  Most parents feel overwhelmed by today’s overcomplicated college “scene.”

The bad news is that most of the advice you have gotten about choosing colleges, getting funding from colleges and getting into college is completely wrong.

Example:  Most families place an undue emphasis on the four years of college, instead of the next 40 years, after graduation!  We believe that college is a means to an end, and you should get something out of it greater than what you put in.  More on that, below.

I’d like to offer you a new, special report that I just wrote because I want to help, and thank you for stopping by our site.  It’s called The College Consumer Guide.

Think of it as a brief, “101-level” introduction to how college admissions REALLY works (hint:  different than what your guidance counselor may have told you) and the truth about how to get scholarships and financial aid, even if you think you can’t possibly qualify for anything!

college consumer guide report cover 3D 480x538

WARNING! I’m dead sure that…

What I have to say is likely the complete opposite of the advice you’ve gotten from “experts” like guidance counselors, accountants and your “financial guy” (and I have the hate mail to prove it!).

My name is Andy Lockwood, I’m a college financial aid and admissions consultant.  My partner, Pearl Chizner Lockwood (we’re married, the last name isn’t a coincidence) and I help parents and coach kids through the college financial aid, scholarship, college selection, college essays etc. etc. etc. process.

Some families start with us as early as 9th grade, some in 12th and most in-between.

Here are some of the reasons parents seek our advice:

  • You may have saved in the “wrong” places (as far as the financial aid formulas are concerned) even though your CPA or (commissioned) financial advisor told you where to stash your hard-earned cash
  • If you’re a business owner, you may be unaware of often overlooked, unique, legal and ethical income tax and financial aid “loopholes” that could save you thousands per year
  • You may think “People like us don’t qualify for anything” even though most aid goes to families earning six figure incomes (I know that doesn’t sound right)
  • There’s a strong likelihood that you are looking at the wrong colleges if you care about scholarships and grants
  • Your child may not doing the right things necessary to get into his dream college, especially when you consider that he is competing with 5,000-20,000 other applicants at any given college with virtually the same grades and standardized test scores
  • You may be ignoring the sleeping elephant in the room:  the “Next 40” years of your child’s life. Sometimes the same old “Rear Window Sticker” colleges and popular majors turn out to be bad choices for kids who unthinkingly select them when you look at how well they prepare their graduates for life after college
  • You are blissfully unaware of disturbing statistics facing today’s college graduates:  46% of grads are not employed in a field that requires a college degree…TWO YEARS after graduating…and only 33% of college students manage to graduate in four years!
  • You don’t want to fight with your kid, you’re confused about where to start and you wish you were less stressed out!

My $100,000 Fail

Pearl and I have worked with families with college-bound children for more than 15 years to help them avoid the stress and emotional pain I went through, when I racked up $100,000 plus in debt, between college and law school.  We now have four kids and have sworn a blood oath that none of them will go through anything remotely like what I endured.

That’s why we founded our college advisory practice, and why I wrote my first  book,  How to Pay “Wholesale” for College – to help “Forgotten Middle Class” beat colleges at their own game. 

We specialize in coaching kids on how to position themselves to maximize their odds of being admitted to their “Dream Colleges” from as early as 9th grade, advising families on how to improve their eligibility for financial aid and merit scholarships, college essays and applications, FAFSA and other financial aid forms preparation, ACT and SAT tutoring, career and majors advice and more.

Our services are described here, private coaching is by application only and requires a substantial investment.

We have mentored students who have been admitted to Harvard, Yale, Princeton, Brown, Penn, Cornell, Duke and MIT…as well as community colleges, state universities and everything in between, even colleges out of the US.

Approximately 70% of our clients live in in the New York area, the balance come from all over the country, coast-to-coast, and out of the country.

However, please don’t construe this letter as a sales pitch.  We have learned, the hard way in some cases, that our services are not right for everybody and are different than advice from your guidance counselor…

…or whatever you may have heard from other parents on Facebook, where apparently everyone gets into their first choice college, or your sister-in-law whose kid ED’d to Penn and is now an expert on college admissions, essays and financial aid.  Let me nutshell the differences:

  • The afore-mentioned undue emphasis on the four years of college.  Yes, your time in college is important, but we care more about the “Next 40” years after college, or what you’ll GET OUT OF college.  We call this “College Return On Investment.”
  • We believe that getting into college is less about a meritocracy and more about marketing – our focus is to help kids market themselves so they can answer the question, Why should we take YOU compared to these other 5,000 applicants with the same grades and standardized test scores?
  • We are 100% independent and agenda-free – no administration or superintendent pressures us to recommend certain colleges that look good to other parents.  We care only about helping our clients become successful as possible, even if they end up attending a college that isn’t featured on the rear windows of cars in their neighborhood.

Whatever you choose to do next, I sincerely hope you find our information valuable, accessible and even entertaining – thanks for giving us the old “college try!”


-Andy Lockwood

P.S.  “The old college try.”  Funny.

P.P.S. If you are interested in speaking to us about hosting a college planning “secrets” workshop at your PTA/PTO, etc., please contact us at 516-882-5464 or email  Please allow up to five business days for response, inquiries are handled first-come, first-served.

We have given presentations at libraries and PTAs in Greenlawn, Huntington, Garden City, Roslyn, Jericho, Syosset, Wantagh, Merrick, Hewlett, Bellmore, Massapequa, Smithtown, Northport, Commack, Glen Head, Glen Cove, Bronx Science HS, Riverhead, Avon CT, Mystic CT and many other locations.

Andrew Lockwood, J.D.
Lockwood College Prep