Recruit’s Mom Rolls Eyes At Webinar

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Got a great response to my last email about tonight’s recruiting webinar, from a friend/client who shall remain nameless, and who’s son is a high level DIII athlete.  She was at a tournament for her younger son this weekend, and wrote, “I wish I had your latest email with me. The parents in this group thought they knew everything about college recruiting. I did a lot of eye rolling behind my sunglasses.”

That’s the thing – parents who have not yet been through the recruiting process think they know everything.


Of course there isn’t just one reason, but if I had to choose one, here it is:

“Confirmation bias.”

I’m not actually a shrink, but I know enough about how we humans make decisions from 18+ years of experience in college planning, not to mention five years as a bartender.  Excuse me, “Mixologist” (yes, my diploma is on my wall, right next to the J.D.).

In a nutshell, confirmation bias describes the behavior of folks who believe in something, or make a decision, such as to buy something, then justify it every which way ’til Sunday, even if illogical on its face to an reasonable third party.

As in, “I’ve spent 10 grand a year since 6th grade on travel teams, OF COURSE it will pay off!”

So tonight’s webinar is definitely NOT a sugar-coated, rah-rah presentation.  Instead, I’m going to walk you through the good, the bad and the ugly about getting recruited – and scholarships – for student-athlete families.


Topics include:

  • The truth about what college coaches are really looking for (hint:  it’s not only athletic skill)
  • The first question a college coach wants answered when meeting a recruit
  • Who should communicate with the coaches, anyway?
  • How to screw up your chances of being recruited by a college
  • Who really gets athletic scholarships and how to get your share
  • When to have “The Talk” about scholarships and other available money
  • How to negotiate your offer
  • More!

I will be live and semi-scripted, and plan to go for 45 minutes to an hour.  This means that you’ll be able to ask questions in chat!

Please share this with any family with an aspiring college athlete…who needs to hear the truth!

-Andy “Everyone’s a Little Bit Biased” Lockwood

P.S.  Here’s the link to the registration page one more time;


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