Permit me to wake the sleeping elephant in the room….

It’s incredibly easy to go to college and learn NOTHING that will help you get a job or be productive AFTER college.

You can waste four years  (hopefully, see below) majoring in Marine Biology, which hundreds of colleges offer, but Faith and Begorrah, when is the last time you met an actual marine biologist who was gainfully employed, and whose main job tasks were not “Feed Shamu, clean tank?”

In order to not overly stir the hornet’s nest, I will merely mention other non-productive, yet popular, majors and refrain from commentary.  You’ll have to insert your own snarky comments (see if you can beat “feed shamu, clean tank”):

Graphic Design, Art and Women’s Studies.

Each a hugely popular major. Each leads to, well…draw your own conclusions. I promised restraint!

Problem 2:  50% of kids who graduated in the last two years are UNDERemployed – working in jobs that don’t require a college degree.  In other words, they’re strapping on their green aprons, headsets and whipping up sugary coffee drinks that nobody can pronounce.

Nothing against coffee, I am a caffeine addict myself.  (Pearl and I started a support group.  We are currently the only members, we meet at 6am.  Over coffee.) But I am against working in in a coffee shop after mom and dad blew $250,000 on your pre-coffee shop education.

Problem 3:  80% of kids switch majors, mostly because they don’t have a clue about what they want to do with the rest of their lives.  That’s normal, but the implications are an extra one or two years in college at 50K a clip (less than 39% of kids graduate in four years)…

…PLUS the opportunity cost of not working in those “bonus” college years, perhaps at another $40K per year.

In the aggregate, this is easily a $100,000-$200,000 problem!

Compound this with student debt passing the $1.4 Trillion mark, defaults increasing each time they’re reported….

It doesn’t have to be this way.

Kids don’t have to go into college blind, without any semblance of a plan.

The main reason why teens have no clue about what they want to do is because they don’t know the right questions to ask.

Questions like:

  • How am I “wired?”

  • What do I need to be successful?

  • What situations should I steer clear of?

  • Which careers and majors match my wiring?

  • Which careers are projected to grow?

Pearl and I are running a free, online training session this Thursday night, on how to become an ‘Incomparable Applicant.”  It’s part of a summer promotion for a relaunch of a coaching program by the same name.

The premise is that you’re competing with thousands of other kids with the same grades and scores, how can you distinguish yourself – how do you answer the question, Why should we take YOU compared to these other 5,000 near-identical applicants?  But that’s not the most important issue, even though you’re probably focused on that.

Yes, college is important, it’s great, it’s formative, yadda yadda yadda.  But today, more than ever, it’s imperative that college LEAD to something.  That it provides a semblance of a return on investment.

ROI means two things:  1. you get “it” (an education) for the lowest price, and 2., you get something greater OUT of it compared to what you put in.

That’s why our webinar will cover not only how to get in, how to pick schools, how to write essays etc. etc. etc….

But we’ll also cover how to get money for college and how to choose a major that will telegraph to a potential employer “Hey, this kid’s got what we need!”

Somehow we’re going to squeeze it all into one hour! 🙂


If you can’t make it live but want to tune in, sign up anyway, because the replay will be available to all registrants through the weekend.

Please share this with other parents of college-bound teens who are stressed out, casting about, or otherwise need a clear path and an entertaining, charming, incredibly modest voice of sanity!

Lockwood out.

P.S.  Here’s the link to register.  Anyone signing up will be notified of the replay once it’s counseling guru kajabi