Northeastern University, which used to be an average, so-so college, got more than 43,000 college applications last year. At $75 a pop, that’s, um, 3 Million bucks in fees alone (rounding down).
I have no idea if my estimate is on the money, but I do know that colleges are really, REALLY sophisticated business entities, engaged in a battle to the death against other competitor colleges.
The end game? To get butts in seats.
Check out this article, but prepare to be disgusted.