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"Non-profit" Colleges = Direct Marketing Machine

Northeastern University, which used to be an average, so-so college, got more than 43,000 college applications last year.  At $75 a pop, that’s, um, 3 Million bucks in fees alone (rounding down).

I have no idea if my estimate is on the money, but I do know that colleges are really, REALLY sophisticated business entities, engaged in a battle to the death against other competitor colleges.

The end game?  To get butts in seats.

Check out this article, but prepare to be disgusted.

http://www.insidehighered.com/news/2013/10/24/political-campaign-style-targeting-comes-student-search#.Um-_bbbFaFY.facebook