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"Fast Track" College Advisory and accountability coaching for Class of 2020 students to stand out on their college applications and essays...and get into their "Dream Schools!"


How will you answer the question, "Why should we take YoU, compared to 5,000 other competitor-applicants with the same grades and standardized test scores?"

Felicity Huffman and Lori Loughlin may have violated all sorts of laws and ethical considerations, but you have to admit - their actions just go to show you how crazy-competitive things are in college admissions today!

We certainly do not advocate bribing or photoshopping, but, on some level, we see why they  - and you - might be just a wee bit stressed out if you have a child headed to college next year:

  • Admissions rates at competitive colleges continue to drop (again!)
  • You can't get meaningful, personal attention from your guidance counselor - the national ratio of students-to-counselors is more than 400:1
  • 80% of a guidance counselor's day is spent tending to matters OTHER than college advising, according to a recent industry study

But that's not half of it...

What about the incessant, pressure from secretive, competitor-peers and parents attempting to intimidate you to somehow give themselves an edge over you?  

Not to mention the relentless, ridiculous marketing from colleges (don't those brochures all look the same?), SAT and ACT prep companies...

...that all combine into a potent, volatile, Molotov cocktail of anxiety and stress on the ENTIRE family!

But you can't just bury your head in the sand and wish things were the same as when you went to college, 30 years ago.

Today, 50% of kids who graduated college two years ago are UNDERemployed - they don't have a job that requires a college degree!

Mounting student debt (1.4 Trillion and counting), defaults and regular cost of living and taxes stack the odds against our children, too.

Where do you turn  to give your children the advantage they deserve?

There is a better way

The "Incomparable Applicant Signature Program" is intended for Rising Seniors (Class of 2020) who need fast-track coaching, advising and accountability with college applications, essays, resume, the college list and other related help. 

It's also designed for moms and dads who have ZERO interest in hounding their kids all summer to get their applications and essays done!

Here's what's included:

  • One 60-90 minute "deep dive" meeting to create or tweak your college list, brainstorm student "positioning," identify financial aid/scholarship opportunities and answer all questions
  • Up to 12 total hours of coaching to stay on track with 1-on-1 phone calls, Common Application Essay brainstorming and editing and help with supplemental essays for up to five (5) colleges 
  • July/August: invitations to bi-monthly small group Boot Camps for additional help with the essays and applications, questions (live streamed for out-of-state clients)
  • Access to proprietary college planning "guru" software to handicap your odds of admission with approximately 90% accuracy, identify merit scholarship eligibility and ensure you have a balanced, strategic list and avoid "Admissions Armageddon" (failure to get into all, or most, of your colleges)
  • Monthly client-only online workshops to stay on top of deadlines and milestones
  • Client-only financial aid / scholarships workshop led by Andy Lockwood, to identify all possible ways to optimize eligibility for merit and need-based aid
And probably some more stuff that I can't think of...but NOT photoshopping, lying or bribery :). 
The fee is 6995, or you can spread out the investment using our our "EZ Pay" option,  three monthly installments of 2,500.  
After you enroll, you will complete a new client questionnaire, then we'll contact you to set up the Deep Dive Call/meeting!
Questions?  Shoot me an email at
Andy Lockwood
Author, The Incomparable Applicant
Lockwood College Prep

I know a lot of college planners who promise results but don't deliver.  In your case, I got real results.  - Dennis O'Hara, Superintendent, Hauppauge Public Schools

From the moment I walked into your office, I felt an enormous weight lifted off my shoulders.  Thank you for all that you have done for my precious girls. -Beth Sova Houston, Texas

The Cornell admissions officer said this was an incredibly competitive year and that our applications really stood out.  Guess who made all that possible?  We are so grateful to you! Thanks again! - Julie Pareles, Hewlett, NY

Andy was great! Assisted with the whole college application process. My essay was reviewed by Andy which really helped. My “dream school” was Providence and with all Andy’s help I was able to receive a generous scholarship offer which thrilled me and my parents. Thanks for everything! - Scott Marino, Northport, NY

Without the Lockwoods and their team, I would have been very confused filling out college applications, I would have struggled to perfect my college essays, and I wouldn't have had as high of a chance of getting into my dream school. As a proud, registered student in UChicago's class of 2022, I would highly recommend Lockwood College Prep to anyone and everyone applying to college!  - Elizabeth Cron, Cincinnati, OH

About your advisor

Jeff Knapp (B.A., Yale, MBA, NYU Stern) has helped students and parents successfully navigate the college admissions process for more than 20 years.

He has worked with students and student-athletes at all levels of achievement, helping them to maximize their college application success, and, for students interested in playing their sport in college, to navigate, manage, and leverage their athletic capabilities to enhance their academic options during the college recruiting process.

Jeff’s son was a nationally recruited baseball player and offered a substantial scholarship from several schools before accepting an offer to the University of North Carolina at Chapel Hill. He was drafted out of high school by Major League Baseball and is currently enrolled at the University of Pennsylvania.

Jeff’s older daughter graduated from Emory University and Duke Law School, and his younger daughter, interested in attending a large state university with all of the excitement associated with major college sports, as well as outstanding academic opportunities and resources, is currently a student at Rutgers University.

Jeff believes there is a great fit college for each student and enjoys working with families to help students identify their priorities, optimize their college application process, and realize their individual goals.

Jeff co-founded a not-for-profit organization, Hoop Street Gang, which served to mentor high school student-athletes in their quest to attend college.

In addition, Jeff served as an interviewer and member of the Yale Alumni Schools Committee for 15 years.   

Until recently Jeff served as a member of the North Hunterdon (NJ) Education Foundation Board of Trustees, a member of the College and Career Advisory Committee, and a lead architect in the development of a College Summer Prep Academy at North Hunterdon High School in Annandale, New Jersey.
Professionally, Jeff has been responsible for recruiting, interviewing, hiring, managing, and mentoring many young professionals, including college interns and recent graduates, for several companies. He also was a guest lecturer to marketing students at New York University.

Jeff has been the CEO, President, CMO and head of marketing, sales, strategy, and business development in several technology companies and has experience in the education, financial services, retail, security, and sports and entertainment industries.

Jeff has a BA in Psychology from Yale University, where he played varsity football and freshman basketball, and a MBA in Management from New York University, Stern School of Business.