Stand out from a "Sea of Sameness" by working directly with admissions officers from elite colleges

Our college essay brainstorming and editing service gives student an unfair advantage over their competition. Here's a webinar that walks you through our approach.


Give your child an unfair advantage in college admissions - enroll today!

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The College Essay Lab

"Insider" advice, brainstorming and editing of your child's college essay to help them stand out from THOUSANDS of near-identical competitor-applicants...and multiply their odds of admission to their Dream Colleges 

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How will your child answer the question, “Why should we take YOU compared to these 5,000 other applicants with the same grades and test scores?

The College Essay Lab© is designed to help your child stand out against thousands of competitor-applicants like a diamond at a coal convention... maximize their chances of getting  into their "Dream College" that they're dying to attend... helping them create a polished, RIVETING, stand-out college essay that resonates with each admissions officer that reads it.  

This is more important than ever, with rampant grade inflation that makes it damn near impossible to determine how a child will perform in college...

...NOT TO MENTION mind-numbingly similar, even suspicious (thanks Lori and Felicity!) extracurriculars such as service trips, volunteering and clubs, glowing teacher and guidance counselor letters of recommendations plastered all over today's college applications!

It's not easy for an admissions officer to know what your child is REALLY bringing to the table.  

Nor is it a piece of cake for your poor kiddo to persuade his admissions officer that he deserves to be admitted.

Your child must state his case via a manner of writing never-before undertaken, unrecognizable to your average English teacher, and far different than any other writing assignment he encountered in school.

Are you wondering what makes your child different?

How will he stand out and tell his story, the "closing argument" that convinces an admissions officer to roll out the red carpet and invite him to the exclusive party, behind the velvet ropes?

That's what kids' essays must do.  The college essay is the last, best chance at persuading the admissions committee that YOU are The One.

Specialized “Insider” Expertise to Fast-Track Your Child to College Essay Success

Unlike a high school essay class led by a teacher with unknown writing credentials (have you ever read something they've written other than stray comments on your kid's assignments?), each participant in the College Essay Lab© works one-on-one with actual former admissions officers from ultra-competitive colleges, such as Sarah, Zach and Chris, who each hail from UChicago.. 

During their respective tenures, each was responsible for recommending admission or denial of approximately 1,000 applicants per year..each application featuring four-to-six total essays.  

That’s a ton of essays!   But what's more important is what it means for you and  your child: you will benefit from their priceless, unparalleled and, yes, "insider" experience deciding who gets the “thick envelope” and who doesn’t...

"Reverse Engineer" Your Essay

You'll hear directly from the horse’s mouth what TO write...and, equally important, what NOT to write. 

Your child will complete her essays quickly and efficiently, because she won't have any doubts about what direction to go. 

She won't have to wonder "Is this what they're looking for?" or stress out because "I have nothing to say!", because your former admissions officer-turned-essay-advisor will pinpoint the parts of your draft that should be stricken, which should be amplified and when to change directions.

In other words, they will actually peel back the curtain and show you EXACTLY what they would have hoped and prayed they would see in your child's essay, were they transported a few years into the recent past, slogging through thousands of essays behind closed doors, back in The Day.

This is an INCREDIBLE, unique advantage and opportunity.

The Bottom Line

You'll have confidence and clarity, because your advisor's experience is based on their personal judgment of  - and decisions based upon - thousands of college essays. 

Contrast this with your English teacher’s background or even that of other college essay advisors, who NEVER SET FOOT inside of a Top 25 college’s admissions office.  They are not “Insiders.”

Let’s be honest: they are merely GUESSING about what goes into a college essay.  Are you willing to risk your child's college future on their hunches?

In contrast, our experts.  And zero guesswork, because WE KNOW.

Here’s what you get when you enroll in the College Essay Lab©

  • One 60-90 minute “Deep Dive” session (face to face or Skype) with Andy Lockwood to 
    • Brainstorm and decide which direction to go with your Common Application Essay
    • Review your college list to ensure that it is balanced and strategic
    • Identify any strategies to qualify for need-based or merit-based aid
  • Up to three rounds of edits and calls with your college essay advisor
  • Access to our “Incomparable Applicant Master Class” on-demand training on the Common Application Essay, supplemental essays, resumes, the college interview and more. NOTE:  Highly recommended to complete before the Deep Dive to give your student a leg up on what admissions officers want to see. (Value: $297).

Register Now and Give Your Child The Edge He or She Deserves...and Needs

Space limited. We stopped taking on clients last year and expect the same to happen this summer, even with our increased staffing Current availability for eight students, first-come, first served.



1 payment (best deal)




3 monthly payments


If those links do not work, it means that we had to shut down because we reached capacity. If you would like to be notified when we reopen enrollment,  email [email protected] or call 516.882.5464


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