Your kid…blowing off the college applications, essays?

If you listen to other parents, most Class of 2017 kids have tied up their applications and essays into a tidy little
bow and gift wrapped them to their colleges by now.

Um, yeah…that’s not exactly true.

If your kid hasn’t applied to college yet, you may feel like you’re behind the Eight Ball, but you’ve got plenty of

If you’re sick and tired of bugging your son/daughter about getting their essays and applications done, we can make all
of your pain vanish, quick like a bunny!

Today we’re announcing the first annual “Incomparable Applicant Implementation Bootcamp,” Saturday, October 15th, 9:30
am in our offices.


Your Kid:  OUR Problem, Now! 🙂
I’ll be candid – if you’re facing a November 1 or November 15th deadline, the clock is ticking.

Ditto if you’re not applying early, you have only another few weeks of breathing room.

Instead of adding more stress and high blood pressure to the mix, consider dumping your procrastinating kid on us!

Here’s what you’ll receive when you sign up for The Incomparable Applicant Implementation Bootcamp

Expert instruction on the college essays (advice from actual admissions officers from elite colleges, not a high school
English teacher or guidance counselor who does not understand that applying = marketing)

How to distinguish yourself from your 5,000 competitor-applicants who have the same grades and standardized test scores

A “time cop” to hold your kid accountable for finishing up applications and essays…so YOU don’t have to be the bad

Peace of mind that true experts are taking this immense burden off your plate!

Checklists and other tools to make sure you don’t blow an application, scholarship or financial aid deadline

How to create a balanced, strategic college list and avoid “Admissions Armageddon”

Insider advice on the make-or-break “Activities” section on the Common App

All of your questions answered about the pro’s and con’s about applying Early Decision (yes, there are potentially
significant negative consequences)

Instruction and support BEFORE and AFTER the event via private, client only workshops

Brainstorming, editing, proofreading of the Common Application essay before, during and after the event

Paint-by-numbers “blueprint” training on supplemental essays

Financial aid forms prep and scholarship bonuses, which could be worth the entire tuition for the Bootcamp!

>>>>>>>>>>>Incomparable Applicant Implementation Bootcamp

Is your current plan working (be honest!)?
Is your kid on top of everything? If yes, great.  Stop reading now and pat yourself on the back.

Or do you have a pit in your stomach because you know you’re headed for a drama-filled, stressful all-nighter – or
series of all nighters – immediately before application due dates…

…And, to add insult to injury, sending in sloppy applications that represent your child in the worst possible light?

Maybe you’ve known, deep down, that you were heading this way since the summer, when you first suggested that he start
the applications.

Perhaps you thought “OK, I’ll let him do it his way. He’s got plenty of time.”

That was then, this is now.  The game clock running out, now is the time to get serious!

The Catch

I’ll level with you.  We have never offered a bootcamp camp training before, this is an experiment of sorts. So we
decided to:

Limit the class to six (6) students only, to ensure that everyone gets the personalized instruction they need

Charge far less than our customary private consulting fees ($6,000-$9,000, typically)

Offer a payment plan

Offer a “no-brainer” bonus to make sure you see the value

But once these six slots go, it’s game over, you may not get another bite at the apple.


These spots are first-come, first-served.  But, to be 100% transparent, I do NOT want you drop everything and enroll


I have my own agenda – to achieve a 100% success rate with our students.

I want them to get into at least one of their top 3 choice colleges and get the applications and essays done and shipped
off in a way that helps them explain why THEY should be chosen.

But in order for me to do this, I need to stack the deck in my favor.

I can only help “coachable” kids, i.e guys/girls who are open to our advice and willing to IMPLEMENT it.

The Incomparable Applicant Implementation Bootcamp is not for entitled, slacker-types who are unwilling to take
responsibility for their actions.

Harsh?  I’m sure I turned off some of the folks reading this letter. But hey, what else is new?

I’d rather be clear about expectations, and candid about who will benefit, and who will not.

Ball’s in your court!

Speak soon,

-Andy “You’re Worthless And Weak, Drop And Give Me 50!” Lockwood

P.S.  I should have said this earlier, although it may seem indelicate:  this is a STUDENT bootcamp. Meaning parents are
not invited (there’s no room in our conference room anyway!).

Trust me, it’s better for all of us – your child, you and us – if get this done without parental “help.”

P.P.S.  I know that October 15th won’t be free for everyone.  If the date doesn’t work for you, there are two options.
1. watch it “live” (we’re streaming it to our private client Facebook page), 2. watch the recording.

You will still get the pre and post-event trainings via our private client-only website, as well as one-on-one essay and
application accountability support.  The live training is a bonus.